Senior Demand Generation Specialist

ABOUT WIND RIVER

Wind River is a global leader in delivering software for mission-critical intelligent systems. For more than four decades, the company has been an innovator and pioneer, powering billions of systems that require the highest levels of security, safety, and reliability.

Wind River helps customers across automotive, aerospace, defense, industrial, medical, and telecommunications industries solve complex technology challenges on their journey toward the new intelligent machine economy. The company's software powers generation after generation of the safest, most secure systems in the world. Examples include playing a key role in NASA space missions such as Artemis I, the James Webb Space Telescope, and multiple Mars rovers. We've achieved recent 5G milestones including the world's first successful 5G data session with Verizon and building one of the largest Open RAN networks in the world with Vodafone.

The company has received industry recognition for its technology innovation and leadership, and for its workplace culture, including global Great Place to Work certification and being named a "Top Workplace" for ten consecutive years. If you want to be part of a unique culture where the lived experience is based on our cultural attributes of growth mindset, customer-focus, and diversity, equity, inclusion & belonging, come join us and help advance the future software defined world.

ABOUT THE OPPORTUNITY

Working as a Campaign Specialist at Wind River means you have the opportunity to use your skills and creativity to develop and execute customer-centric campaigns. The Demand Generation team at Wind River is a high performing group, with years long track record of strong performance against every metric
we track. In pursuit of aggressive targets for growth, you will set the bar for operational excellence and measurement discipline. This is a high impact, results oriented role, where you will contribute to demand generation campaign execution.

Responsibilities

• Actively contribute to the global Demand Generation objectives and goals including: demand creation, lead flow, content creation, and data analytics.
• Collaborate with sales, portfolio marketing and field marketing to create and execute on customized ABM (account-based marketing) campaign plans for key accounts and market segments with the objective to prospect new leads, engage existing customers, and accelerate pipeline growth.
• Use data, customer and competitive insights, and industry best practices to identify opportunities to create personalized demand campaigns and plays.
• Drive demand in vertical markets and for horizontal technology plays by maximizing use and reuse of content across marketing channels.
• Utilize the complete toolbox of a modern marketer, with digital and offline channels such as emails, events, webinars, seminars, direct mail, SEM, SEO,
  ABM, retargeting to engage our customers in a B2B (Business to Business) environment.
• Track campaign engagement, journey, attribution, insights, and ROI performance metrics. Use A/B testing and metrics to optimize campaigns.

• 3-5+ years in demand or content marketing, including a lead generation focus.
• Demonstrated track record of driving significant growth in demand and pipeline.
• Excellent project management skills.
• Experience working with Marketo, Salesforce, Demandbase (or 6Sense), ZoomInfo, LinkedIn ads, Google ads, and other Mar-Tech platforms.
• Ability to identify data-driven opportunities to generate, accelerate, and close pipeline.
• Ability to manage multiple campaigns and work assignments with a variety of internal components and requirements.
• A critical thinker, with first-rate oral and written communication skills.
• Positive attitude, team player and major contributor.
• Candidates must be legally authorized to work in the United States on a permanent basis - without requirement for any type of visa sponsorship/transfer, now, or at any time in future. Verification of employment eligibility will be required at the time of hire.
• Must be a local resident of the Metro Detroit, MI community with ability to work on campus.

• Hybrid work model for workplace flexibility
• Comprehensive health, dental, and life insurance
• Short and long-term disability coverage
• RRSP matching for financial security
• Flexible time-off policies for work-life balance
• Employee assistance program for mental well-being
• Learning benefits, including a LinkedIn Learning subscription and seminars