WW Commercial Manager: Retail SMB

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. The WW Commercial Manager: Retail SMB is a high-impact role responsible for leading commercial plans across Retail centered around Small Business customers with the goal of driving growth. This role will own or work cross-functionally on exciting work streams including SMB customer segmentation, value proposition innovation, and affordability and pricing programs.

Description

The WW Commercial Manager: Retail SMB will be responsible for commercial development across a number of work streams for Apple Retail, including SMB customer segmentation, creation or evolution of SMB-specific value propositions, and developing unique affordability and pricing programs that uniquely meet the needs of SMB customers.

Responsibilities

• Business and Market Analysis: Deeply understand the SMB market and intersections with Retail and Apple, along with Apple's own SMB revenue and unit performance across products, geos, and routes to market.
• Customer Segmentation: Create and develop customer segmentation framework unique to Apple and Retail for SMB customers, including unique needs, problem statements, and addressable market size
• Strategic Planning: Lead and execute commercial strategies / new initiatives in partnership across Retail and Apple that support customer acquisition, revenue and margin growth across customer cohorts, products, and routes to market
• Strategic Initiatives: Based on customer segmentation and unique problem set identification, lead the development of new initiatives including new value propositions and affordability/pricing with cross-functional stakeholders
• Stakeholder Management: Build strong relationships across Retail and Apple, as well as key external partners to influence decisions.

Minimum Qualifications

• 7-10 years of experience with expert knowledge of the Retail industry, Commerce, Consulting, and/or Financial Services.
• Proven cross-functional leadership experience, Strong track record of driving initiatives from concept to execution.
• Proven track record in strategy or commercial development functions, successfully developing and leading business initiatives that address clear long-term objectives.
• Self-starter with strong analytical skills and a demonstrated ability to make data-driven decisions.
• Bachelor's degree or equivalent industry experience.

Preferred Qualifications

• Experience with SMB or Enterprise go-to-market or commercial development
• Ability to craft compelling presentations that influence leadership effectively through storytelling.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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Client-provided location(s): Austin, TX

Job ID: apple-200628706-0157

Employment Type: OTHER

Posted: 2025-11-02T19:06:45