Web Analytics Architect - Adobe & Tag Management
Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
The Retail Online Analytics team is seeking a Web Analytics Architect with deep expertise in tag management, Adobe Analytics, and Adobe Experience Platform to lead the design and implementation of scalable, privacy-centric measurement solutions across Apple's web and native app ecosystem.
Description
This role is ideal for a senior individual contributor who is technically strong, hands-on, and comfortable partnering with engineering, product, privacy, and data science teams. You will define analytics architecture, implement tagging and data layer standards, and ensure high-quality data collection that powers critical business KPIs for Apple.com, the Apple Store app, and future digital initiatives.","responsibilities":"Design, implement, and govern end-to-end digital analytics measurement architecture across web and native app platforms
Want more jobs like this?
Get jobs in Cupertino, CA delivered to your inbox every week.
Define data layer standards, tagging frameworks, and implementation requirements in close collaboration with engineering and product teams
Lead tag management strategy and execution using Adobe Launch and modern client-side / server-side approaches
Implement and maintain Adobe Analytics solutions (events, eVars, props, classifications) with a focus on data quality, consistency, and scalability
Partner with Privacy and Legal teams to ensure privacy-by-design data collection, consent management, and regulatory compliance
Support mobile analytics implementations using Adobe iOS SDKs and app-specific tracking frameworks
Architect and support Adobe Experience Platform (AEP) integrations, data flows, and downstream data consumption
Enable ongoing enhancements to analytics libraries, tagging utilities, and measurement frameworks for new feature launches
Provide technical guidance and mentorship to implementation partners and junior analysts (without direct people management)
Develop documentation, standard methodologies, and implementation playbooks to enable scalable adoption
Proactively evaluate and recommend new tools, approaches, and industry best practices to advance analytics capabilities
Preferred Qualifications
10+ years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms
8+ years of hands-on Adobe Analytics experience, including complex implementations and operational ownership
Adobe Analytics certification
Experience with Adobe Target experimentation design and implementation
Exposure to server-side tagging, API-based data collection, or event-based architectures
Familiarity with web performance and UX measurement metrics (Core Web Vitals, funnel analysis)
Experience supporting high-traffic, global consumer web properties
Minimum Qualifications
8 years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms
6 years of hands-on Adobe Analytics experience, including complex implementations and operational ownership
Strong expertise in tag management systems, including Adobe Launch and custom tagging frameworks
Proven experience designing enterprise-level data layer architectures for web and mobile applications
Solid experience with Adobe iOS SDK and mobile app analytics implementations
Working knowledge of Adobe Experience Platform (AEP) concepts, data ingestion, and integrations
Excellent understanding of privacy principles, consent frameworks, cookies, and local storage protocols
Advanced proficiency with JavaScript, HTML, CSS, and familiarity with Python or SQL
Experience working with raw clickstream data, data feeds, and analytics validation/debugging tools
Ability to translate business requirements into clear, measurable, and scalable tracking solutions
Strong communication skills with the ability to influence technical and non-technical partners
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,300 and $291,400, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
Company Videos
Hear directly from employees about what it is like to work at Apple.