Web Analytics Architect - Adobe & Tag Management

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

The Retail Online Analytics team is seeking a Web Analytics Architect with deep expertise in tag management, Adobe Analytics, and Adobe Experience Platform to lead the design and implementation of scalable, privacy-centric measurement solutions across Apple's web and native app ecosystem.

Description

This role is ideal for a senior individual contributor who is technically strong, hands-on, and comfortable partnering with engineering, product, privacy, and data science teams. You will define analytics architecture, implement tagging and data layer standards, and ensure high-quality data collection that powers critical business KPIs for Apple.com, the Apple Store app, and future digital initiatives.","responsibilities":"Design, implement, and govern end-to-end digital analytics measurement architecture across web and native app platforms

Define data layer standards, tagging frameworks, and implementation requirements in close collaboration with engineering and product teams

Lead tag management strategy and execution using Adobe Launch and modern client-side / server-side approaches

Implement and maintain Adobe Analytics solutions (events, eVars, props, classifications) with a focus on data quality, consistency, and scalability

Partner with Privacy and Legal teams to ensure privacy-by-design data collection, consent management, and regulatory compliance

Support mobile analytics implementations using Adobe iOS SDKs and app-specific tracking frameworks

Architect and support Adobe Experience Platform (AEP) integrations, data flows, and downstream data consumption

Enable ongoing enhancements to analytics libraries, tagging utilities, and measurement frameworks for new feature launches

Provide technical guidance and mentorship to implementation partners and junior analysts (without direct people management)

Develop documentation, standard methodologies, and implementation playbooks to enable scalable adoption

Proactively evaluate and recommend new tools, approaches, and industry best practices to advance analytics capabilities

Preferred Qualifications

10+ years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms

8+ years of hands-on Adobe Analytics experience, including complex implementations and operational ownership

Adobe Analytics certification

Experience with Adobe Target experimentation design and implementation

Exposure to server-side tagging, API-based data collection, or event-based architectures

Familiarity with web performance and UX measurement metrics (Core Web Vitals, funnel analysis)

Experience supporting high-traffic, global consumer web properties

Minimum Qualifications

8 years of digital analytics implementation and architecture experience for large-scale consumer web or commerce platforms

6 years of hands-on Adobe Analytics experience, including complex implementations and operational ownership

Strong expertise in tag management systems, including Adobe Launch and custom tagging frameworks

Proven experience designing enterprise-level data layer architectures for web and mobile applications

Solid experience with Adobe iOS SDK and mobile app analytics implementations

Working knowledge of Adobe Experience Platform (AEP) concepts, data ingestion, and integrations

Excellent understanding of privacy principles, consent frameworks, cookies, and local storage protocols

Advanced proficiency with JavaScript, HTML, CSS, and familiarity with Python or SQL

Experience working with raw clickstream data, data feeds, and analytics validation/debugging tools

Ability to translate business requirements into clear, measurable, and scalable tracking solutions