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US Channel Digital Lead

Yesterday Cupertino, CA

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Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn enriches the lives of hundreds of millions of people around the world. Our sales team is, in many ways, the face of Apple to our customers.

This role will develop US Channel digital strategy and roadmaps, and execute digital sales for the region. You will drive Apple's digital customer experience (CX) and online sales growth programs with partners according to global playbooks. You will build great relationships, develop partner capabilities, and ensure flawless implementation across the programs. This role will also partner closely with the WW digital channel team, regional cross-functional teams and external partners to maximize and grow Apple's digital business.

Description

- Responsible for the regional and partner-specific digital strategies, plans and roadmaps.

- Develop digital account plans and drive adoption of digital incentive programs tied directly to revenue-generating initiatives.

- Implement partner digital capabilities assessments; prioritize results into measurable initiatives that drive online sales growth.

- Partner with cross-functional teams including Operations, Marketing and Finance to customize and implement global digital playbooks.

- Drive a regular cadence of reporting on digital KPIs, site performance, and CX quality.

- Analyze digital sales funnel data, user behavior, and partner performance to uncover optimization and new revenue opportunities.

- Lead all aspects of digital user experience (UX) audits, A/B testing programs, and end-to-end customer journey improvements.

- Collaborate on eCommerce platform enhancements, customer portal development, and customer buying experience innovation.

- Build strong relationships with partner executive teams and internal Apple leadership to align on digital transformation goals.

- Lead special projects focused on scaling and evolving Apple's digital channel strategy.

Preferred Qualifications

Experience leading all aspects of program roadmaps with high attention to detail

Ability to inspire, influence and collaborate across many functions and levels of the organization

Demonstrated organizational skills, ability to prioritize tasks and manage time efficiently while maintaining attention to detail

Excellent written, presentation and oral communication skills

Minimum Qualifications

8+ years proven experience with and passion for eCommerce, B2B or consumer and digital technologies.

Deep understanding of the US enterprise/consumer channel, eCommerce landscape, partners and the needs of our customers.

Proven experience succeeding in complex, matrix and cross-functional projects

Experience managing and reporting against multi-year plans, budgets, Key Performance Indicators, breakthroughs, roadmaps, etc.

Proven analytical proficiency; well-versed in site analytics and proficient in analyzing data for digital merchandising decision-making.

Bachelor's degree or equivalent education.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

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Client-provided location(s): Cupertino, CA
Job ID: apple-200619932-0836_rxr-658
Employment Type: OTHER
Posted: 2025-11-10T19:05:25

Perks and Benefits

  • Health and Wellness

    • Parental Benefits

      • Work Flexibility

        • Office Life and Perks

          • Vacation and Time Off

            • Financial and Retirement

              • Professional Development

                • Diversity and Inclusion

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