Title Marketing Lead, Scripted Series - Apple TV
Are you a strategic leader with a passion for entertainment, content and the role it plays in our culture? Are you capable of driving meaningful business impact and definitive results through inspiration, innovation and informed decision making?
As part of our Apple TV Scripted Series team, you'll partner with the Apple TV team, cross-functional partners, EPs/Showrunners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for some of our most dynamic and business driving content.
The Apple TV Series team is seeking a high-performing, dynamic, creative and
solution-oriented individual, who will partner closely with various teams across the
organization to bring a consumer journey to life. You will be an integral part of a team working to define the strategic vision for a campaign, serve as a central cross-functional partner, handle the various workflows and oversee tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content.
Description
Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for high-profile Series.
Drive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
Assist in internal and external partner execution of multi-media creative assets
that extend our content across paid, owned and earned initiatives.
Ensure materials are aligned to series positioning and brand, and that creative is
consistent across all consumer touch points.
Support cross-functional team planning across campaigns by participating in
key meetings, presentations, developing campaign recaps and updates, and
using project documents, such as marketing trackers, timelines, status reports,
budget review, etc. to ensure execution against goals.
Prioritize resources and manage deliverables requirements, and communicate
realistic timelines for execution.
Work in partnership with multiple Creative teams to ensure materials are aligned
with the series positioning and Apple branding.
Identify and execute brand partnerships, promotions, grassroots marketing,
activations and integrations with internal teams or 3rd parties and partner with
Apple Ecosystem on cross-company promotions including with Apple retail,
Music, News, Books, Pay, etc.
Preferred Qualifications
Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators
Experience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements
Budget planning including working across internal teams such as creative, social, and research to track each title's budget and input through our internal systems.
Stellar written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives -from creative to business.
Brings a highly strategic and analytical approach to decisions and problem- solving
Excellent organizational, scheduling, project management, budget planning/ tracking, and multi-tasking skills with proven attention to detail
Inventive self-starter; eager to learn and grow, and bring a can-do attitude to the position
Minimum Qualifications
Minimum 10-12 years in consumer marketing experience across media/entertainment, preferably for Drama genre series
Knowledge and experience in supporting robust portfolio of creatively led 360- campaigns, from strategy to executing the tactics
Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development
Want more jobs like this?
Get jobs in Culver City, CA delivered to your inbox every week.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $173,500 and $260,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
Company Videos
Hear directly from employees about what it is like to work at Apple.