Software Engineer, Retail Demo Engineering
Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
We're a diverse collective of thinkers and doers, continuously reimagining our products and practices to help people do what they love in new ways. That innovation is inspired by a shared commitment to great work - and to each other. Because learning from the people here means we're learning from the best. Retail Operations creates the tools and programs that empower our teams to provide, a one of a kind, only at Apple experience. We do this by obsessing over the employee and customer experience, and driving a global strategy that sets the bar.
"The Retail Technology, Demo Systems Engineering team owns the apps and software layers that bring devices to life in Apple stores. Our stack spans AV hardware, interactive players, content management systems, device targeting logic, demo apps, SDKs and experience frameworks. Our job is to compose all of this into innovative, scaleable customer demo experiences, worldwide.
Description
We are hiring a staff level software engineer who can move fluently across the intersection of Apple operating systems, native and web apps as well as back end services on the demo stack. You will partner with business, creative and engineering teams to shape customer demo experiences in the store. Your work could span iOS or macOS engineering, SDK contracts, prototyping new apps, or tracing unexpected device behavior multiple layers into a backend service. You have shipped Swift at scale, can reason about underlying services, prototype quickly, and debug systems behavior to solve subtle production issues.
Responsibilities:
Own architecture, technical direction and implementation for native applications and shared libraries in the team's portfolio. Set the code quality bar, drive framework adoption and mentor engineers.
Dive into services architecture, platform behavior, or systems integration when a project is stuck. Reason across layers, propose the right fix, and drive it to production regardless of which repository it lives in.
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Work directly with cross-functional partners on demo experiences for stores. Turn ambiguous requirements into working prototypes, then scale them for stores.
From architecture through DevOps: roadmap planning, technical scoping, code reviews, build systems, CI, release processes, telemetry, incident response, own end-to-end production quality.
Drive AI adoption responsibly. Understand that AI is an amplifier. Meet the team and the stack where they are, invest in foundational engineering discipline. Phase adoption to that reality, surface wins and costs fairly while ensuring fundamentals mature.
Preferred Qualifications
Strong track record of collaborating with cross-functional partners in a business-embedded engineering function, working directly as DRI and team lead, including directing vendor scope, standards, and delivery
Has shipped and operated production services in two or more distinct language ecosystems (e.g., Swift/Vapor, Node/Express, JVM/Spring, Python/FastAPI), selecting based on problem fit rather than familiarity
Integration experience with enterprise identity and single-sign-on platforms
Design foundations (formal training or applied work) that inform how you build customer-facing surfaces
Minimum Qualifications
15+ years shipping full-stack production software (native, web, backend, relational SQL data models), including designing and operating the devops pipelines: containerization and CI/CD with Jenkins pipeline-level failure diagnosis
Highly proficient in Swift, with Objective-C proficiency sufficient for interop and legacy maintenance, sustained across successive major iOS releases
Hands-on, compliant administration of AWS in production, including access control, compute, storage, resource provisioning and managed database services
Proven track record developing production-grade multi-model LLM integration in a native application, with typed contracts between model outputs and application code, and structured invocation of code by the model
Deeply skilled at architecting, building, and operating production-grade backend services in Go, exercising judgment across choice of data stores, document-oriented and relational
Experience designing, building, and operating production-grade data pipelines that ingest from Box or equivalent enterprise document storage reliably at scale
Experience driving significant modernization end to end (legacy application stacks and enterprise cloud platform migrations), with the systems continuing to serve users through the change
Bachelor's degree in Computer Science, Electrical Engineering, or a related technical field
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $216,200 and $324,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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