Senior Social Strategist, Editorial
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The social team at Marcom finds new and inspiring ways for the Apple brand and products to show up across social media channels. We partner with brand, advertising and creative teams to develop world-class social marketing ideas that people are happy to see in their feeds. This role will report up to the head of social strategy.
Description
The Senior Social Strategist, Editorial will shape and lead the social strategy for a new Instagram presence, showcasing the best of Apple's design, news, products, and impact in the world. They'll work closely with a cross-functional editorial team to create ongoing content meant to attract and engage an audience in social. ","responsibilities":"Mining social for cultural insights around our brand and products
Investigating topics around the company for potential stories
Briefing and working with creative teams to create content for Instagram
Providing expertise on Instagram formats, behaviors, features and trends
Conveying strong perspective on what makes great social video
Growing and nurturing a community of fans
Identifying clear metrics of success on Instagram and learning from them
Preferred Qualifications
Experience in publishing, journalism, or related fields, with a narrative focus.
Sharp perspective on what makes effective and culturally resonant socially-driven creative work.
Ability to radically simplify complex information.
Familiarity with social analytics, translating metrics into creative insights.
Passion for Instagram, understanding its evolving trends and community dynamics.
Collaborative by nature, with experience thriving in fast-paced, newsroom-style team environments.
Minimum Qualifications
10+ years experience in social creative strategy.
Deep understanding of social platforms, their evolving formats, and audience engagement dynamics.
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Fluency in identifying social culture, creators, and communities for engagement.
Editorial social experience shaping comprehensive strategy for always-on social presences and consistent brand voice.
Creative or social agency/brand/publisher experience, evidenced by a portfolio of top-tier work.
Track-record of collaboration in large, cross-functional teams, particularly with creatives and producers.
Knowledge of social best practices, and curiosity to break them.
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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