Senior Retail Brand Manager, Retail Engagement Marketing & Merchandising

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

The worldwide Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apple's products and services, and does so in a manner that is true to our values.

We are seeking an experienced and innovative Senior Retail Brand Manager to join our dynamic team.

Description

In this role you will lead the development and execution of integrated content strategies that bring Apple's brand vision to life across all retail channels.

You will translate global experience frameworks into compelling content, editorial standards, and campaign activations that drive measurable customer engagement and business results.

You will unlock insights to develop and launch successful campaigns, optimize performance through continuous testing and iteration, and drive innovation in how we deliver content across touchpoints.

Collaborating with cross-functional teams and regional partners, you will establish the editorial excellence and content standards that enable consistent, high-impact execution worldwide.","responsibilities":"Lead the development of a unified worldwide content strategy that connects storytelling, commerce, and customer engagement across all retail touchpoints

Establish editorial standards and guidelines that empower geography teams to create locally relevant content while maintaining brand consistency

Develop integrated campaign concepts from ideation through launch, collaborating with cross-functional partners to ensure alignment with experience frameworks

Identify, test, and scale emerging technologies and platforms that enhance content delivery and customer engagement

Conduct ongoing campaign analysis and optimization, measuring performance against KPIs and implementing improvements to enhance ROI

Build and maintain strong relationships with regional teams and cross-functional partners to ensure seamless content execution and continuous learning across geographies

Preferred Qualifications

Track record of leading strategic conversations with a wide range of people in different fields and across levels

Excellent interpersonal skills, able to strike the right balance in all situations, from cross-functional working groups to executive presentations.

Strong analytical skills, able to identify and act upon opportunities for campaign improvement and impact.

Strategically astute, with a creative approach to solving problems and creating memorable customer experiences and campaigns.

Ability to work with large data sets to identify the right objectives, messages and moments for a campaign to be successful, and the measurement strategies that prove it

Comfort with fast iteration: testing, learning, and responding quickly to changing market signals

An encouraging people leader who is able to recruit, empower and develop outstanding talent.

A phenomenal teammate who leads from the front and will be the campion for doing what's right.

Skilled in prioritizing multiple, complex, concurrent projects.

Minimum Qualifications

10+ years experience in consumer marketing working with global brands within a multi-channel environment.

Experience managing integrated consumer marketing campaigns for global brands across different channels including digital, print, and social.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .