Senior Manager, Worldwide Enterprise Product Marketing
The people here at Apple don't just create products - they create the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.
The Enterprise Product Marketing team ("Business Market") is responsible for introducing Apple's products and services to business markets globally, including large enterprise, small business, healthcare, and government organizations. From product positioning, customer engagement, to channel enablement, the Business Market team helps enterprise customers adopt the Apple platform, empowering employees to do their best work and achieve their full potential.
We are currently seeking an experienced enterprise marketing leader with a passion for technology and a belief in the transformative power of Apple products on business.
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Description
In this role, you will lead a team of product marketers responsible for formulating comprehensive marketing strategies, crafting compelling product narratives, and developing engaging content and programs that energize the market to scale the adoption of Apple products and platform in enterprise.
Your responsibilities will encompass cross-functional collaboration with product marketing, developer relations, marketing, public relations, and sales teams, contributing to the expansion and success of Apple's market presence.
","responsibilities":"Own the marketing strategy, positioning, and messaging of Apple products and platforms tailored for enterprise customers.
Synthesize various data sources to distill into actionable insights to help shape our product strategy, direction and execution in enterprise.
Define and articulate compelling value propositions and messaging, including key customer-facing assets, keynote presentations, product launches, web and marketing guides for the field and routes-to-market channels.
Lead the team to build and implement integrated marketing programs to drive customer awareness, preference and adoption of Apple products in enterprise.
Work closely with senior leaders in Marketing, Sales, Marcom, PR, Sales and Retail to gain alignment and consensus on program priorities, narratives and deliverables, including new product introductions.
Be the voice of enterprise customers and partners to channel feedback and input for future product development and messaging.
Support strategic customer and partner engagements, including briefings and delivering key presentations to senior executive audiences.
Domestic and internal travel required ( Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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