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Sales Channel Performance Manager

Today Cupertino, CA

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Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

We're seeking an exceptional strategist and execution powerhouse to lead our global partner channel initiatives across digital and physical touch points. In this high-impact role, you'll shape how customers around the world experience our products through tens of thousands of retail points of sale and how effectively they convert that presence into sell-through.

Description

As our Channel Performance Manager, you'll architect and drive the programs that improve how our partners perform, from account management structure and communications visibility, to the toolkits, playbooks, and competitive insight that help them sell through more effectively.

The Channel Performance Manager is a strategic thinker and organized team player. They will drive, project manage, and deliver performance programs across five core pillars: redefining communications touchpoints for greater visibility; improving partner consolidation, coverage, and account management systems; piloting, measuring, and scaling new experiences that drive incremental revenue; building toolkits and playbooks that activate sell-through; and conducting competitive analysis to inform market positioning.

The work will include but is not limited to collecting external market research, defining program scope, identifying key deliverables, working with a cross-functional team to develop full program deliverables, project managing the plan of record, establishing metrics, and tracking deployment and performance against key performance indicators.

This is a critical position with colleagues who depend on your reliability, accuracy, attention to detail, and high-quality work. This position also includes other ad hoc projects to support the business on an as-needed basis.

Responsibilities:

Redefine communications touchpoints to improve visibility across the partner network

Design and implement a partner consolidation, coverage, and account management system to strengthen how we manage partner accounts

Pilot, measure, and scale new experiences that drive incremental revenue

Build and roll out toolkits and playbooks (e.g., Hear Better, Watch Rethink) that activate sell-through at the partner level

Conduct competitive analysis and translate learnings into prioritized initiatives that improve market position

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Manage the complete lifecycle of strategic initiatives from concept through global deployment

Build compelling business cases that connect partner performance improvements to measurable business outcomes

Orchestrate cross-functional excellence, aligning diverse teams across regions toward common objectives with clear accountability

Establish KPIs, analyze performance data, and optimize programs for maximum impact

Provide regular updates to leadership, business owners, and company executives

Gather internal and external best practices; conduct and collect external market research to support strategy

Preferred Qualifications

Deep understanding of physical-digital customer journey integration

Experience managing channels in retail or telco route to market or related industry.

Proficient in Excel and Keynote and AI tools

Ability to simplify the complex and achieve clarity when ambiguity exists.

Self-starter with a consistent track record of delivering high impact results.

Minimum Qualifications

Minimum 8 years experience developing/running and managing programs in consumer retail, channel/partner management or a related industry.

Experience in effectively managing multiple cross-functional projects simultaneously

Outstanding communication and presentation skills up to executive level

Experience working with global stakeholders and managing global initiatives

Detail oriented and demonstrated ability to complete work comprehensively and accurately

Bachelor's degree or equivalent experience

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $178,800 and $268,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Client-provided location(s): Cupertino, CA
Job ID: apple-200672391-0836
Employment Type: OTHER
Posted: 2026-07-21T19:38:29

Perks and Benefits

  • Health and Wellness

    • Parental Benefits

      • Work Flexibility

        • Office Life and Perks

          • Vacation and Time Off

            • Financial and Retirement

              • Professional Development

                • Diversity and Inclusion

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