PR Manager, Mac
Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish! Apple's worldwide communications team informs the world about the Company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing and event production. We're looking for trailblazing, collaborative professionals from a variety of creative fields. If that's you, then your next home may be here. Come and do the best and most exciting work of your career at Apple!
Description
The PR Manager will help drive global communications for the Mac. Working with PR teams in the US and internationally, you will develop and implement strategic media and social-first PR initiatives that reach consumers and place the Mac at the center of conversations related to everyday productivity, creativity, entrepreneurship, and more.
Candidates should have strong media relations skills across consumer products, as well as experience driving organic collaborations with creators on social media. Demonstrated experience managing consumer product launches and successful momentum campaigns are imperative. Experience leading or supporting experiential social-first events a plus.
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Responsibilities:
Cultivate and manage relationships with a diverse pool of media and digital creator relationships across business, technology and lifestyle.
Develop PR strategy and high-impact tactics for Mac product launches.
Draft compelling press releases, key messages, and media pitches.
Concept and lead the execution of press and creator events-from media briefings to experiential creator events that deliver earned results.
Collaborate cross-functionally with teams across Apple to support launch moments and develop integrated momentum strategies.
Partner with international PR teams ensuring narratives are culturally relevant and impactful in key markets.
Monitor and analyze media and social coverage, as well as industry trends to provide strategic insights and recommendations to leadership and internal stakeholders.
Deliver work that is on-strategy, on-time, and to Apple's standards, managing multiple complex projects simultaneously in a fast-paced environment.
Challenge the status quo by finding creative new ways to champion the Mac narrative through emerging platforms and non-traditional media channels.
Preferred Qualifications
Deep interest in the intersection of technology and culture.
Prior PR experience with consumer products; previous experience working with consumer technology a plus, but not required.
Proven track record of building and maintaining relationships with media and creators.
Track record of creative thinking in previous roles, and a passion for coming up with needle-moving new ideas and approaches.
Strong collaborative skills and demonstrated ability to effectively project manage across large, cross-functional teams.
Ability to handle multiple projects and thrive in a dynamic, ever-changing environment and adapt quickly to change.
Dedicated, self-motivated team player who demonstrates critical thinking.
Excellent written and verbal communication skills, with sharp attention to detail.
Minimum Qualifications
A minimum of 8+ years experience in public relations, either at a PR agency or within a corporate setting.
PR experience with consumer products.
BS/BA or equivalent experience.
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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