Owned Social Strategist
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Apple's Services - App Store, Apple Music, Apple Books, Apple Podcasts, and many more - are the most exciting and dynamic in the world. Our teams work together to craft products and experiences that impact people's lives in ways they could not have imagined, and finding new ways to connect with our customers is always top of mind. The Services Social Marketing team is looking for an Owned Social Strategist to bring to life the organic social marketing strategy and program across multiple Services, covering owned and operated channels as well as collaborating with partner channels. The ideal candidate is passionate about social media and culture, has experience managing cross-functional projects and initiatives, and knows how to effectively leverage social to tell impactful stories and cultivate an engaged audience.
Description
The Owned Social Strategist will be responsible for shaping the overall social content and programming strategy for multiple lines of business within Apple Services. They will curate a unique point of view and tone of voice for each, and share content that fuels conversation and culture through a strategic, moments-based approach","responsibilities":"Develop social-first concepts, campaigns, and programs that feed into Apple Services's owned social channels
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Lead social briefings for campaigns, formats, and initiatives
Work with multiple cross-functional teams on planning and executing integrated campaigns and projects on social
Evangelize social best practices to cross-functional teams and stakeholders, internally and externally
Demonstrate thought leadership and perspective around best in class social trends, ideas, and strategy for key marketing moments
Hands-on support for programming and publishing, as needed, across owned social channels
On-call nights and weekends as needed
Manage agency relationships
Preferred Qualifications
Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve, cementing a position as a leader in innovative social media storytelling
Tuned in to cultural trends and conversations in books, podcasts, music, fashion, sports, tech, and entertainment
Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors
Collaborative and team-oriented approach resulting in shared success
Demonstrates professionalism and work ethic with the ability to set boundaries
Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership
Minimum Qualifications
5+ years experience in digital/social marketing in the social media space
3+ years managing agencies and vendors
Experience working directly with creators, artists, and other external partners to collaborate on social marketing efforts
Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.
Experience working in a multifaceted environment
Excellent storytelling and presentation skills
Ability to work nimbly and navigate ambiguity with confidence
Strong leadership and negotiation skills
Ability to juggle multiple campaigns and projects simultaneously
Experience working with high-profile talent on high-stakes projects
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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