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Media-IP SoC Performance Engineer

Today Cupertino, CA

Do you love crafting elegant solutions to highly complex challenges? Are you a big-picture forward-thinking who understands how each element affects all the others? At Apple, our Architecture group is responsible for connecting our hardware and software into one unified system! Join this team, and you'll collaborate with engineers across Apple to design how all our technologies work in unison. We are looking for a Media-IP SoC Performance Engineer to join our small, dynamic team. We own the performance models of several of the complex multi-media IPs in Apple's SoCs. These IPs are central to the customer experience in almost all of Apple's products from Apple Watch, iPhone, iPad, MacBook, and next generation product lines. In this highly visible role, you will collaborate closely with cross-functional teams to develop, verify, and use performance models for data driven architectural exploration and validation.

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Description

As a Media-IP SoC Performance Engineer, you will have responsibilities spanning all aspects of performance model development: planning model architecture, implementation, validation, performance studies, and RTL correlation.","responsibilities":"Develop custom tools and approaches for analyzing performance data from these complex architectures applying techniques from data science and machine learning (ML) to provide new insights into their behavior and propose innovative architectural changes to improve the system performance of these IPs.

Collaborate with system architecture and IP design teams to plan, implement, and validate a high-level performance model in C++. The performance model is minimal feature set to meet the model accuracy requirements yet modular and flexible enough to be adapted for new projects and architectural exploration.

Develop, analyze and present results of performance studies for different architectural and micro-architectural proposals from within the team as well as other architecture and design teams.

Develop custom tools for analyzing simulation results of these complex architectures to provide new insights into their behavior and propose innovative architectural changes to improve the performance.

Present performance study results to design teams and other architecture teams.

Validate the performance model against the specification and correlating the model with RTL.

Preferred Qualifications

3+ years of relevant industry experience

Strong understanding of SoC, fabric, and memory system architectures

Good understanding of QoS, arbitration, and queuing theory

Experience with performance model development & analysis

Good understanding of data analytics, statistics, and applied ML (machine learning) for analyzing large data sets

Strong software development and organizational skills especially with modular object-oriented SW architectures in C++, knowledge of latest STL libraries, and knowledge of Python, Lua and shell scripting languages

Strong problem solving and analytical skills

Excellent written and verbal communication skills

Minimum Qualifications

Bachelor's degree

Experience in computer architecture

Experience in C++ software development

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Client-provided location(s): Cupertino, CA
Job ID: apple-200629950-0836_rxr-658
Employment Type: OTHER
Posted: 2025-11-10T19:06:40

Perks and Benefits

  • Health and Wellness

    • Parental Benefits

      • Work Flexibility

        • Office Life and Perks

          • Vacation and Time Off

            • Financial and Retirement

              • Professional Development

                • Diversity and Inclusion

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