Marketing Enablement Program Manager

The Apple Wallet, Payments, and Commerce Marketing Enablement & Operations team is seeking an experienced Program Manager to lead, strategize, and complete marketing initiatives in close collaboration with Product, Marketing, and Engineering teams.

Description

This role plays a critical part in acquiring and engaging customers across Apple Wallet offerings-within the Apple ecosystem and in partnership with external collaborators. As a key liaison with Marketing, the Program Manager will help bring initiatives to life through flawless execution, continuous optimization, and insightful performance analysis that informs future direction. A strong emphasis is placed on driving impactful results while delivering an exceptional customer experience.

This position is responsible for advancing our in-app and email marketing initiatives while enhancing process efficiency in marketing operations and campaign management to support scalable growth. Working closely with Marketing leads, Data Science & Analytics, and other Operations teams, the Program Manager will drive performance against key forecasts and find opportunities for continuous improvement across the organization.

","responsibilities":"Partner with Acquisition and Engagement Marketing leads to support campaign planning from concept through launch and ongoing optimization.

Collaborate with Marketing, Product, and Engineering teams to identify challenges and co-create solutions through improved intake processes, tool development, and workflow enhancements.

Develop and refine processes that support consistent and scalable customer messaging while meeting the needs of our partners.

Work with external partners to ensure accurate integration and testing of the full customer journey-focusing on delivering exceptional, inclusive experiences.

Lead cross-functional meetings and communications to align partners on end-to-end campaign execution. This includes collaborating with teams across Marketing, Data Science & Analytics, Readiness, Product, and external collaborators.

Drive successful project outcomes by managing timelines, landmarks, and budgets-ensuring that goals are achieved through effective planning and inclusive teamwork.

Proactively identify areas to improve efficiency, quality, and scale using innovative data and technology solutions.

Oversee marketing operations systems that support acquisition and engagement efforts across all Apple Wallet offerings.

Streamline campaign end-to-end processes in collaboration with project managers to enhance consistency and reduce friction.

Contribute to new process development, particularly in areas related to data flow and marketing system architecture.

Lead projections to completion meeting business goals while staying on budget and schedule.

Deliver high-quality marketing initiatives on time and on budget, from ideation to case development to requirements documentation to post-launch maintenance.

Preferred Qualifications

Minimum Qualifications

Minimum of 8 years of project management, marketing or equivalent experience with in-app and email marketing with fundamental technical proficiencies that allow for coordinating between technical and business teams.

Strong attention to detail, highly organized, and proficient with documentation.

Strong business and marketing acumen, ability to distill complex ideas into concise business updates.

Experience using marketing automation tools and ability to work with engineering teams to develop new automated workflows.

Effective presentation, oral and written business communication skills with various audiences and organizational levels.

Strong collaborator who can articulate business priorities/needs and develop positive relationships cross-functionally.

Ability to quickly respond to changes in project timing, scope, & deliverables.

Experience facilitating cross-functional sharing while having the acumen to clearly communicate actions and next steps to peers and leadership.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $274,500, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.