Marketing Content Manager / Copywriter - Wallet, Payments, and Commerce

The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Marketing Content Manager to develop and expand worldwide consumer messaging programs. Our mission is to build thoughtful, incredible customer experiences that inform and engage users of Apple Wallet and associated products, including Apple Pay.

You will write and maintain product benefit statements, marketing claims, and messaging frameworks in collaboration with marketing leads, creative partners, and product managers. You will craft messaging strategy across multiple channels and markets, with a focus on marketing effectiveness and user impact.

You will have an opportunity to create work that will reach national and global audiences. Our team values collaboration, curiosity, and clarity, and we're excited to welcome someone who shares these values.

Description

Write and expand messaging for mid- and lower-funnel channels across multiple channels and contexts

Develop and maintain cohesive content strategies across products and platforms

Manage messaging frameworks to ensure clarity and consistency

Establish standard methodologies for content and message testing and optimization

Partner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance takeaways

Conduct regular audits of messaging to find opportunities and improvements

Preferred Qualifications

Bachelor's degree or equivalent experience

Enthusiasm for Apple products and services