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Manager, Retail Customer Insights

Today Cupertino, CA

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The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail's customers and teams discover, be inspired by, learn about and go further with Apple's products and services, and does so in a manner that is true to our values.

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Apple Retail's Customer Insights team is looking for a new leader to oversee a team of researchers who are passionate about uncovering opportunities to improve the Retail experience, which includes all of Apple's direct channels (Apple Stores, Apple.com, the Apple Store app, and other first-party storefronts on digital platforms). As a manager, you will lead the team responsible for all custom research efforts for Retail, implementing a variety of internal and external methodologies to identify insights that directly influence strategic direction across Retail.

Description

This role is essential to delivering critical information that is used to fuel Retail's drive for continuous improvement. Your team will deliver best-in-class research for your partners, and you will cultivate growth mindsets across the team, encouraging new ways of approaching traditional research to find efficiencies, improve speed of insight gathering, and elevate the team's output from simple reporting to synthesized and actionable takeaways. ","responsibilities":"Design and scope research projects to maximize impact based on available resources

Foster deep collaboration with partner teams and leaders across Retail and broader Apple, developing strong networks and a deep understanding of our business, our customers, and our Retail employees

Modernize research practices, implementing new automation, AI-enabled processes, and reporting techniques to drive faster insight capture

Develop, inspire, and motivate your team to create a strong culture of excellence

Partner with other internal research and data analyst groups to drive holistic, cross-functional storytelling

Establish regular reporting cadences with partners around the world, supporting geo-level strategies with clear and effective communication

Preferred Qualifications

Demonstrated success in delivering data driven insights

Deep knowledge of the technology sector and retail industry, including familiarity with shopping trends, consumer behavior, e-commerce, etc.

Experience operationalizing research processes, including automation, AI-enablement, and system integrations

Self-directed, motivated, and comfortable in a fast paced, highly matrixed environment

Able to learn quickly and adapt to changing priorities and business needs

Proficiency with data analysis tools and/or languages (SPSS, Tableau, SQL, R or Python)

Minimum Qualifications

10+ years of experience in market research or related fields, with demonstrated ability to conduct a variety of research methods, including: segmentation, concept evaluation, intercepts, usability, focus groups, IDIs, conjoint, etc.

5+ years experience managing people, leading successful teams, and growing and developing talent

Exceptional communication, storytelling, and presentation skills

Ability to tailor your message for a variety of audience types, from front-line teams to senior executives

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $344,900, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Client-provided location(s): Cupertino, CA
Job ID: apple-200646035-0836_rxr-661
Employment Type: OTHER
Posted: 2026-02-14T19:15:22

Perks and Benefits

  • Health and Wellness

    • Parental Benefits

      • Work Flexibility

        • Office Life and Perks

          • Vacation and Time Off

            • Financial and Retirement

              • Professional Development

                • Diversity and Inclusion

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