Manager, Content SEO Programs

As the leader of our Content SEO team, you'll define and direct how Apple's products are discovered in organic search by millions of people worldwide. You'll build and grow a high-performing team, set the strategic direction for content optimization across Apple's digital ecosystem, and partner with senior leaders across Marketing, Merchandising, and Product to make search a core input to how we tell Apple's story.

Description

We are looking for an experienced people manager to lead our Content SEO Program. You'll direct the activities of a functional area, managing a team responsible for content optimization strategy across multiple product lines and business areas. You'll navigate highly complex, ambiguous, and fast-moving priorities while developing your team's careers, driving measurable business impact, and influencing senior stakeholders across the organization.

Responsibilities:

Lead the creation and ongoing operation of an always-on AI Search optimization program - defining the strategy, workflows, and success metrics

Build and grow a team of Content SEO program managers, coaching for career growth and an inclusive culture

Own the content SEO strategy and long-term roadmap across Apple's marketing site and online store

Partner with senior leaders across Merchandising, Product Marketing, and Marcom to make search a core input to Apple's content

Define and own the content SEO strategy and long-term roadmap across several of Apple's digital platforms, including Apple's marketing site and online store

Lead a team responsible for developing content strategies that optimize Apple's presence across AI platforms and AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines)

Build, hire, mentor, and grow a team of content SEO program managers - setting clear goals, providing regular feedback, and fostering an inclusive culture that supports career growth and diverse perspectives

Lead cross-functional collaboration with content, merchandising, product marketing, and Marcom leaders to ensure SEO is integrated into all content efforts and product launches

Establish frameworks, standards, and processes for content optimization that scale globally across metadata, content structure, internal linking, and semantic markup

Manage executive relationships inside Apple and stay current with search engine and AI platform developments

Preferred Qualifications

"13+ years of experience with SEO preferred

Experience working in the technology and/or e-commerce industry

Experience building or scaling a content SEO function at a large, matrixed organization

Track record of building diverse, inclusive teams and developing talent into future leaders"

Minimum Qualifications

Minimum of 10 years of experience with SEO for a global brand or digital agency

4+ years of experience directly managing SEO, content, or program management teams, including experience developing and calibrating talent

Experience with AIO / GEO / AEO and optimizing content for AI-powered search

Solid experience leading complex, cross-functional content programs across multiple product lines or business areas

In-depth knowledge of the latest content SEO best practices across all significant worldwide search engines

Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, and Ahrefs

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,200 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Client-provided location(s): Cupertino, CA

Job ID: apple-200674557-0836

Employment Type: OTHER

Posted: 2026-08-03T19:27:25