Lifecycle Marketing Manager - Owned Channels

The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Lifecycle Marketing

Manager to develop and expand worldwide customer acquisition and engagement programs.

You will join our mission to create incredible customer experiences that educate and drive

active use of Apple Wallet and associated products, such as Apple Pay.

You will build marketing programs and campaigns across our On-device and Email channels to

reach audiences throughout the entire customer experience. You will have a chance to create

work that will reach national and global audiences. Our team is motivated, focused, and

looking for the next great addition.

Description

Develop lifecycle marketing programs across digital channels, with a focus on in-app

communications and email campaigns

Develop new customer journeys and tests, establish performance benchmarks, and

optimize communications

Work closely with cross-functional partners including product, growth, creative, marketing

enablement, and engineering teams

Preferred Qualifications

Familiarity developing communications within a product environment

Background in mapping end-to-end customer journeys and identifying new touch points

Ability to solve complex problems, and balance multiple stakeholders with a flexible

approach and sense of humor

Understanding of AI tools and interest in exploring how technology can improve our work

Minimum Qualifications

Minimum 5 years experience executing lifecycle marketing campaigns through in-app and email channels

Track record of designing and executing tests, analyzing results, and implementing

improvements

Experience driving results across cross-functional teams

Demonstrated strengths in communication and collaboration

Required: Bachelor's degree","internalDetails":null

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $117,400 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.