Lead, Content & Social Analytics Apple TV

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Our customers are all over the world, so it's by design that Apple employees are all over the world, too. And we know our ability to continue creating the world's most innovative products depends on people who represent the variety of the human experience and who inspire us with great thinking. Because the broader the backgrounds and perspectives, the bigger the ideas.

Description

The Apple TV Analytics team is seeking a highly experienced analytics leader to drive content performance and social / earned media insights across our streaming portfolio. This role is designed for a strategic, research-oriented thinker who can move beyond tracking metrics to determine which signals matter, when they matter, and how they should inform decisions.

","responsibilities":"This role sits at the intersection of analytics, research, marketing, and content strategy.

The successful candidate thrives in ambiguous environments, is comfortable working with incomplete or noisy data, and brings strong judgment to framing hypotheses, selecting proxy signals, and synthesizing insights.

The work spans content performance, social and earned media interpretation, audience understanding, and decision support across marketing, content strategy, and development.

As the Apple TV offering spans a broad range of content types and markets, this role helps ensure performance is understood holistically across formates, platforms, and audiences.

The role also involves developing analytical frameworks to evaluate creative inputs-such as talent, format, or concept fit-using a combination of data, research, and informed judgment.

Preferred Qualifications

Experience in streaming, media, entertainment, or digital platforms

Hands-on experience with social analytics, social listening, and earned media measurement, with a focus on interpretation rather than tracking

Demonstrated ability to connect social and earned signals to downstream performance metrics, with strong judgment around when those signals are meaningful versus noisy

Background or training in research, audience insights, or behavioral analysis

Familiarity with subscription, audience, engagement, and retention metrics

Exposure to sports or live event programming a plus

Experience analyzing or supporting international or local-language content a plus

Experience applying analytics or research to creative or development decisions, where direct measurement may be limited

Experience with SQL, Snowflake, Tableau, or similar analytics tools

Strong collaborator who can influence cross-functional partners through clarity of thinking and insight quality

Minimum Qualifications

Minimum 10 years of experience in analytics, insights, research, strategy, or a related field

Demonstrated ability to frame and solve open-ended, ambitious problems, including determining what questions to ask before determining how to analyze them

Proven track record translating complex quantitative and qualitative inputs into clear, executive-ready insights and recommendations

Strong analytical judgment, including comfort working with imperfect data and using proxy signals intentionally

Advanced proficiency in spreadsheets and presentation tools

Highly self-directed, proactive, and capable of independently driving analytical work from problem definition through insight delivery

Bachelors Degree in a related field or equivalent work expereince

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .