Head of Subscriber Acquisition, Apple TV
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We are seeking an experienced and data-driven Head of Subscriber Acquisition to lead customer growth across our streaming business. This executive will be responsible for developing and executing acquisition strategies that drive high-quality subscriber growth while maximizing lifetime value and overall business profitability.
Description
Reporting to the head of growth for Apple TV, this leader will oversee a multidisciplinary team spanning performance marketing, channel optimization, growth analytics, and acquisition product management. The ideal candidate combines deep expertise in digital marketing with a strong understanding of subscription economics, customer behavior, experimentation, and growth product development.
Responsibilities:
Develop and execute the acquisition strategy to deliver subscriber, revenue, and profitability targets.
Own forecasting, planning, and performance management for subscriber acquisition across all paid, owned, earned, and partner channels.
Continuously optimize acquisition efforts to improve customer quality, retention, and lifetime value - not just top-of-funnel volume.
Partner closely with Finance and Analytics teams on business planning, forecasting, and growth modeling.
Work closely with marketing, business development, content and other functional teams to optimize our acquisition resources against the biggest opportunities for profitable growth.
Drive Apple TV offer and packaging strategy which includes but is not limited to direct to consumer and partner related offers.
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Establish measurement frameworks that balance short-term efficiency with long-term subscriber value.
Partner with Product, Engineering, Design, and Data Science teams to improve conversion rates and customer onboarding experiences.
Drive experimentation across landing pages, subscription flows, pricing and packaging offers, promotions, merchandising, and checkout experiences.
Lead, mentor, and develop a high-performing team of acquisition marketers, growth product managers, and analysts.
Foster a culture of accountability, innovation, experimentation, and continuous learning.
Serve as a key advisor to executive leadership on subscriber growth opportunities and risks.
Preferred Qualifications
Experience within streaming, media, entertainment, technology, or subscription businesses.
Strong understanding of acquisition funnel optimization and growth product management.
Familiarity with experimentation platforms, attribution methodologies, and advanced measurement techniques.
Experience leading cross-functional initiatives involving Product, Engineering, Analytics, and Marketing teams.
Minimum Qualifications
12+ years of experience in growth marketing, performance marketing, subscriber acquisition, or related disciplines.
5+ years of leadership experience managing high-performing teams.
Proven track record driving large-scale customer acquisition for subscription-based, streaming, direct-to-consumer, or digital businesses.
Deep understanding of acquisition economics, including CAC, LTV, retention, payback, and profitability metrics.
Experience managing significant media budgets and delivering measurable business outcomes.
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,000 and $274,100, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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