Head of Strategic Planning External Marketing, Services

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The Services External Marketing Group at Apple is responsible for driving new customer acquisition as well as cultivating awareness of Apple's services and accompanying content, through a variety external marketing channels.

Our growing team is looking for an leader to support the Strategic Planning Team in the Services division. In this role, you'll be tasked with working cross functionally and with leading a team of cross channel strategists across multiple Services businesses, and owning the strategic vision for our campaign and communications planning function.

Description

This is a key leadership role that supports the external marketing strategies of 20+ unique lines of business within the services organization, each with unique goals and budgets. The role plays an important part in unifying our team, both with internal partners and stakeholders as well as external partners. This individual is responsible for managing the overarching strategy for planning across these distinct lines of business, as well as the development of individual strategy leaders on the team. ","responsibilities":"Lead a team of 15 strategists, with direct involvement in the development of 4 people managers.

Oversee the creation of audiences profiles, communications plans, and campaign strategies across all of our Services lines of business which include entertainment, finance, and productivity verticals.

Act as a senior contact and liaison for our internal marketing partners across each line of business we support.

Drive the holistic vision of our strategic pillar in identifying clear goals to align the team in shared success.

Work closely with our in house channel activation teams to identify high level opportunities to support our businesses in reaching their revenue and or engagement goals.

Collaborate closely with our creative and analytics partners to ensure creative alignment and clear measurement of progress against goals.

Identify opportunities for innovation within our cross channel strategies to improve performance across both brand and direct response initiatives.

Act as a key thought leader for the wider External Marketing organization.

Oversee budget allocations across strategies and optimize efficiency in resource allocation across lines of business.

Preferred Qualifications

Ability to manage multiple tasks, navigate ambiguity, and adapt to a rapidly evolving environment

Comfortable with working cross-functionally and able to forge strong partnerships with multiple teams and stakeholders

Excellent verbal and written communication skills

Highly detail oriented and exceptional organization skills

Expeditious and great at always meeting deadlines

Minimum Qualifications

12+ years of experience with managing cross channel media strategies

5+ years managing teams, including people managers.

Experience and proficiency in building cross channel media strategies that are aligned to unique goals across both brand and performance initiatives.

Experience and proficiency in developing communications strategies and audience profiles for strategic direction.

Ability to manage complex and matrixes organizations and deliver clear direction.

Expert-level understanding of the media and social landscape.

Experience with executive level communication on an ongoing basis.

Understanding of media measurement and analytics capabilities; including incrementality measurement.

Experience working with creative teams and collaborating creative and communications strategies.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $182,000 and $274,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.