Global App Store Marketing Manager

Imagine what you could do here. At Apple, new ideas have a way of becoming

great products, services, and customer experiences very quickly. Bring passion

and dedication to your job, and there's no telling what you could accomplish!

The App Store is the world's safest and most vibrant app marketplace, serving

more than half a billion people each week! Since the App Store launched in

2008, it has helped creators, dreamers, and learners of all ages and

backgrounds connect with the tools and information they need to build a

brighter future and a better world. It has enabled countless new companies,

spawned new industries, and created millions of jobs. A significant driver of the

global economy, the App Store facilitates over a $1 trillion in developer billings

and sales annually, rewarding developers and entrepreneurs for their hard work

and creativity. And we believe we're just getting started!

The App Store is seeking a Global Marketing Manager who will be responsible

for driving planning and execution of full-funnel marketing campaigns designed to

drive meaningful revenue growth. This role will work closely with the larger App

Store Marketing team to align campaign and channel strategies, delivering best-

in-class growth marketing campaigns that support the App Storeʼs business

objectives, support brand positioning, and motivate customers to take action.

Description

The Global Marketing Manager will contribute to all phases and elements of

planning and executing marketing campaigns that support the App Storeʼs

marketing and business goals. This role will directly lead global campaigns end-

to-end, from brief development through launch, along with distilling post-

campaign performance learnings. This is a key role within the App Store Brand

Marketing & Campaigns team, focused primarily on growth campaigns to

promote some of the world's largest apps and games.

This role will lead seasonal campaigns and category-focused campaigns in the

US, and across multiple international markets. You will collaborate with a variety

of Apple cross-functional teams-including marketing channel leads, creative,

editorial, and business teams-to define campaign objectives, strategy,

messaging, and KPIs, ultimately delivering performant campaigns and initiatives.

You will also partner regularly with international marketing colleagues around the

world to execute tailored marketing campaigns that resonate locally.

The ideal candidate has deep knowledge of, and a perspective on, full-funnel

marketing channels (social, creators, advertising, email, SEO, OOH, TV, etc.), an

ability to project manage, a knack for creative ideation, and acute attention to

detail. Strong communication and collaboration skills, including the ability to drive

consensus among cross-functional stakeholders, will be critical to this role's

success. You will also regularly craft and deliver presentations to audiences of all

levels, distilling complex information into clean and compelling slides.

Preferred Qualifications

Passion for gaming, with affinity for mobile games

Experience marketing mobile apps and/or mobile games

Experience with international marketing, including collaborating directly with regional marketing teams in other markets

Strong presentation skills