Director of Personalization, Apple Intelligence

We're building Apple Intelligence to be the most personalized intelligence on the planet. We're looking for a director to lead the team that will define the user experience of a personalized OS. In this role, you'll work across Apple to design and implement experiences that are intuitive, transparent, and respectful of user control and privacy. This is an exciting opportunity to redefine how millions of people interact with their devices everyday while upholding Apple's core values of privacy, accessibility, and inclusion.

Description

In this role, you will lead a diverse team responsible for defining and building personalized Apple Intelligence experiences from the ML models to the infrastructure and the UI. You'll direct the technical work across UI, ML, and infrastructure teams, shaping how personalization manifests across the entire operating system. This position requires deep technical engagement-you'll need to be in the details across all fronts, from model architecture decisions to interaction design principles to system performance.

You'll build a bold, collaborative vision with stakeholders across engineering, design, privacy, accessibility, and leadership to define what a truly personalized OS can be. Your team will own the full lifecycle-from early prototyping and experimentation through production deployment and ongoing maintenance-ensuring that personalized experiences work beautifully for everyone.","responsibilities":"Lead and mentor a team of engineers across UI, machine learning, and infrastructure, fostering an inclusive environment where diverse perspectives drive innovation

Define and drive the technical strategy for personalized OS experiences, balancing user needs, privacy requirements, and system constraints

Shape how personalization surfaces across the OS, partnering with Design to architect and build experiences that feel intuitive, transparent, and respectful of user agency

Drive the architecture and technical direction that enables personalized experiences to scale across apps, services, and system features

Engage deeply in technical decision-making across the stack-from ML model selection, prompt optimization, and evaluation to determine the right level of personalization, to UI architecture to infrastructure design

Collaborate with cross-functional partners including Design, Privacy Engineering, Performance & Power, Accessibility, and Product Marketing to build shared vision and alignment

Communicate complex technical trade-offs and strategy clearly to both technical and non-technical stakeholders, including executive leadership

Build and scale a world-class team through thoughtful hiring, development, and retention of diverse talent

Preferred Qualifications

Familiarity with Apple platforms (iOS, macOS, iPadOS) and development ecosystems

Experience working with machine learning models in production, including prompt engineering, evaluation methodologies, and quality tuning

Experience with on-device ML and edge computing architectures

Deep understanding of privacy-preserving techniques and privacy-by-design principles

Experience leading through ambiguity and defining technical vision in emerging product spaces

Background working on operating system features or platform-level capabilities

Minimum Qualifications

10+ years of experience in software engineering with increasing leadership responsibility

Proven track record of managing managers leading multidisciplinary engineering teams across multiple technical domains

Deep technical expertise with UI/client engineering and either machine learning systems or large-scale infrastructure

Experience building personalized or adaptive user experiences at scale

Experience shipping consumer-facing software from concept through production and maintenance

Strong collaborator with demonstrated ability to build consensus across engineering, design, product, and cross-functional teams

Excellent communication skills with ability to articulate complex technical concepts to diverse audiences

Track record of building inclusive, high-performing teams and developing engineering talent

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $305,000 and $487,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.