Digital Experience Strategist

The Digital Experience team defines and evolves the strategic vision and end-to-end customer experience for apple.com, the Apple Store App, and global expansion of Apple's online store. As part of the team, you'll be focused on creating our future e-commerce strategy and initiatives and optimizing the current shopping experience. You will work to innovate, elevate, and expand our online store and create the best-in-class experiences for our customers.

Description

This role will build the strategic vision, innovate on new shopping experiences, and evolve the customer journey for Apple Store Online. Help us lead some of Apple Retail's most significant experiences, overseeing end-to-end planning and program management of numerous projects to stitch together a singular cohesive shopping experience. You will cultivate strategic business priorities and develop multiyear business plans to drive growth and revenue targets, while optimizing the performance of our existing e-commerce experience.

This role will collaborate across diverse cross functional teams from customer insights, product management, merchandizing, and design to develop the future vision and experience on Apple's digital platforms. From assessing global industry trends to analyzing quantitative data and behavioral consumer insights, you will identify and pursue new business opportunities and customer-centric focus areas. In addition to setting our 3-year priorities, you will also play an","responsibilities":"Develop, manage, and socialize digital commerce strategies and initiatives from conception and ideation through prototyping and testing.

Identify data-driven insights and synthesize conclusions into actionable recommendations.

Lead the full program development & execution cycle of key shopping experiences; including business prioritization, developing experience briefs, reviewing designs, and performance measurement.

Define how customers navigate, learn, shop, configure, and purchase products from apple.com, the Apple Store App, and other digital platforms.

Author and present detailed strategic briefs and presentations to inform and mobilize cross functional partners to support business priorities, opportunities, and performance improvements.

Develop strong cross-functional relationships and confidently communicate tailored updates and narratives to senior leadership.

Responsible for the commercial website performance of specific product lines and/or customer journeys.

Continually optimize the customer's shopping experience through data analysis, customer insights, A/B testing, and usability testing.

Regular meetings with peers in Asia and Europe during overlapping business hours

Preferred Qualifications

4+ years of work experience in strategy development, customer experience, or customer journey function.

Demonstrated success of developing impactful initiatives that drive business growth or address clear long-term objectives.

Exceptional verbal and written communication, storytelling, and presentation skills, including proficiency in Keynote, Powerpoint, Google Slides, or equivalent.

Proactive self-starter with an outstanding ability to identify opportunities, simplify complex initiatives into streamlined customer experiences, and work through ambiguity to define clarity.

Strong track record of problem solving with a bias towards action and results, while maintaining extreme attention to detail and resourcefulness.

Fosters relationships and builds bridges across teams, leading through influence and flexibly adapting to feedback.

Demonstrates Apple's values of inclusion and diversity.

Experience in P&L management, conversion optimization, financing, and subscriptions a plus.

BA/BS or equivalent experience desired. MBA or equivalent experience a plus.

Minimum Qualifications

7+ years of work experience, with 2+ years in strategy or customer experience function.

Experience in any of the following areas: e-commerce, category management, strategy development","internalDetails":null

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,800 and $221,200, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Client-provided location(s): Cupertino, CA

Job ID: apple-200661402-0836_rxr-663

Employment Type: OTHER

Posted: 2026-05-09T19:37:41