Content SEO Program Manager

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

Description

We are looking for a SEO Program Manager to execute content optimization strategy for a key product area within Apple's digital ecosystem. You'll run search-led content work day to day - from keyword research and content briefs to on-page and AI platform optimization - collaborating closely with Merchandising, Product Marketing, and Design teams.

Responsibilities:

Execute content optimization strategies for assigned product lines or business areas, following established SEO frameworks and best practices.

Manage on-page optimization including metadata, content structure, and internal linking for your product categories.

Conduct keyword research and content gap analyses to identify opportunities and prioritize content development.

Collaborate with cross-functional teams to ensure content aligns with SEO best practices and supports product launches.

Execute content optimization strategies for assigned product lines or business areas, following established SEO frameworks - including on-page metadata, content structure, and internal linking.

Conduct keyword research and content gap analyses to identify opportunities and prioritize content development.

Support AI optimization initiatives by implementing semantic optimizations for assigned areas.

Create content briefs and specifications that translate SEO requirements into actionable guidance for content teams.

Monitor and report on content performance using search analytics and user behavior data; recommend optimizations and contribute to testing plans.

Collaborate with Merchandising, Product Marketing, and Design teams, and share knowledge with team members on content SEO topics.

Preferred Qualifications

Experience optimizing content for AI-powered search surfaces (ChatGPT, Gemini, Perplexity).

Experience working on a product or brand with a global web presence, or across multiple markets, locales, or languages.

Experience collaborating with content, merchandising, or product marketing teams within a product launch or campaign.

Proficiency in SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog.

Minimum Qualifications

5+ years of hands-on SEO experience, with a focus on content optimization.

Has independently managed content optimization for a defined product area or business segment.

Has conducted keyword research and content gap analyses that directly informed content production or optimization.

Has monitored and reported on content performance using search analytics tools, translating data into actionable recommendations.

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $112,600 and $171,900, and your base pay will depend on your skills, qualifications, experience, and location.