Channel Strategist, Marcom
Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel (Partner) Strategist plays a vital role in shaping how we show up within our partners' marketing, advertising and customer experience. They will combine a deep understanding of brand and business opportunities both within Apple and our partners' organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business.
Description
The Channel Strategist is a highly cross-functional role and partners closely with Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive and Creative teams to identify and develop effective and innovative work that solves marketing and business challenges. As a world-wide Partner Strategist, this role focuses on designing initiatives that scale to partners in markets around the world. It will include work across content and campaigns, online experience, e-commerce, advertising, media, social, CRM and in-store. This is a partner-facing role involving regular collaboration with key external partners.","responsibilities":"Partnering with Partner Comms, Channel, Brand, Creative and Interactive teams to drive innovative, effective and world-class creative work
Collaborating within the organization to gather insights and develop clear and actionable briefs across a range of creative and strategic outputs including connections, UX, in-store experience, comms and brand
Conducting research and connecting teams to develop strategic opportunities in channel, covering business and brand goals, relevant context, key insights, prioritized focus areas and KPIs and measurement
Implementing measurement frameworks and ways to analyse and optimise the success of initiatives
Leading workshops and strategic conversations (internal and external) that include, amplify and align disparate points of view to find shared areas of focus
Building relationships and demonstrate influence with diverse and senior stakeholders
Supporting initiatives across the organization that extend into channel with strategic insights to enable their value and success
Participating in cross-functional annual planning to define opportunities in channel that support organizational goals
Preferred Qualifications
Experience working with retailers and delivering strategy for e-commerce and social platforms, either in-house or in an agency capacity
Want more jobs like this?
Get jobs in Merrick Park, FL delivered to your inbox every week.
Experience understanding, interrogating and distilling data and insights from a broad range of sources
Proven track record of connecting business and marketing objectives with effective customer-facing solutions
History of working in a strategic role in-house, preferably for a global brand with similar channel initiatives
Strong ability to connect dots and quickly identify the correct strategy, especially when there are many possible options
Skilled at creating clarity and alignment with senior and cross-functional team members, across both internal and partner organizations
Highly collaborative with the agility to lean into and build on diverse viewpoints
A bold, entrepreneurial mindset with the curiosity and drive to pursue new opportunities
Minimum Qualifications
10+ years experience in a strategic role in marketing communications at an advertising agency or in-house marketing communications team
Experience working with a current full-funnel brand, marketing and customer experience approaches, including digital and traditional
Strong communication skills, with the ability to write and deliver a clear and actionable brief
Bilingual in English and Spanish or Portuguese
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant .
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
Company Videos
Hear directly from employees about what it is like to work at Apple.