Brand Creative Lead, Apple TV Marketing
Apple TV's Marketing team crafts world-class campaigns that connect audiences with
high-quality stories, building brand awareness and loyalty. We drive innovation and
excellence from strategic vision to creative execution, collaborating across Apple, with
agencies, studios, and talent to place Apple TV at the heart of global culture.
Description
As a Brand Creative Lead for Apple TV Marketing you will shape the visual and conceptual strategy for branding, advertising, and marketing campaigns, defining and implementing a compelling creative vision to bring the Apple TV brand to life across all channels. This role sets creative direction that reflects Apple TV's commitment to exceptional creative, original storytelling, and driving culture.
Responsibilities:
Translate business strategy, audience insight, and cultural context into creative work that positions Apple TV clearly and distinctly in the marketplace
Define and evolve Apple TV's brand creative vision, across global, 360 campaigns and experiences
Lead a high-performing creative team by building processes that inspire and enable world-class creative output across multiple formats and channels
Steward Brand Partnerships and Sports projects maintaining rigorous quality standards throughout the creative process
Work with internal brand partnerships teams, external brand partners and agencies to create world-class advertising campaigns across our Title slate
Review and approve creative work and ensure creative output consistently reflects Apple's brand standards and creative principles
Direct creative from concept through final delivery, overseeing video, print and digital assets, across paid, owned and earned channels
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Set clear creative direction and provide thoughtful, actionable feedback throughout the creative process
Ensure consistency across logos, typography, color, language, and visual systems with design and creative teams
Oversee the evolution of brand guidelines through clear direction, documentation, and ongoing communication
Ensure brand guidelines scale effectively across channels while preserving creative intent
Balance creative ambition with executional discipline to deliver work efficiently and at scale
Preferred Qualifications
Background in entertainment, streaming, sports or culturally driven brands preferred
Proven ability to develop and guide thoughtful, provocative creative with an extraordinary eye for detail
Fearless creative judgment, decisive leadership, and strong collaboration, navigating complexity and ambiguity without compromising quality
Supports brand management and ensures design consistency across all channels
Effective collaborator who possesses excellent interpersonal skills, capable of negotiating creative input from multiple functional groups, garnering trust and influence
Able to successfully translate strategic marketing campaign concepts and business objectives into innovative creative solutions
Dynamic communication style, capable of real-time creative problem-solving in conversation and conveying a strong point of view for design solutions
Confidently represents the creative team, presenting work to senior leadership, cross-functional business teams, and external stakeholders
Ability to cut through ambiguity and find the path forward, despite uncertainty or challenges
Minimum Qualifications
12+ years of experience in brand creative, advertising, design, or related creative disciplines
A strong, proven portfolio demonstrating award-winning campaigns or brand evolution
Experience in creating 360 marketing campaigns with integrated content across all marketing channels: digital, social media, paid media, mobile, OOH, and print
Proven track record of leading creative work through close partnership with internal teams and external agencies - directing campaigns, shaping creative output, and managing relationships to deliver high-quality results on time and within budget
Experience operating within complex, cross-functional organizations
Pay & Benefits
At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $185,600 and $279,300, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Perks and Benefits
Health and Wellness
Parental Benefits
Work Flexibility
Office Life and Perks
Vacation and Time Off
Financial and Retirement
Professional Development
Diversity and Inclusion
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