Specialist Social Media Buyer & Planner

Category/Area of Expertise: Marketing
Job Requisition: 469600
Address: USA-PA-Carlisle-1149 Harrisburg Pike
Store Code: Ecommerce Acquisition (5157857)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

The Paid Social Media Buyer for is responsible for developing, executing, and reporting on paid social media campaigns on platforms including Meta, Pinterest, TikTok, and YouTube to promote and drive traffic, products, and services. The Paid Social Media Buyer plays a vital role in helping the digital marketing team achieve their marketing goals by reaching KPI's vital to each social channel. By developing, targeting, and executing effective paid social media campaigns at efficient prices, this role will help with company success. Understanding paid media campaign set up in the native platforms for Meta Business Manager, Pinterest Ads Manager, TikTok Business Center, and YouTube DV360 are essential functions of the role.

• Develop and implement media strategies for the company's advertising assets across social media platforms
• Effectively establish bid price ceilings to keep pricing down but also maximize reach potential
• Use Ahold Delhaize USA 1 st party data to target audience lists within each social platform
• Build and manage relationships with advertisers and agencies to deliver effective media campaigns
• Work closely with other cross-functional teams, such as sales, marketing, analytics, and product, to ensure that campaigns are aligned with overall business goals
• Help to increase brand awareness by running targeted advertising campaigns to consumers who have expressed interest in similar products and who live in similar geographical areas
• Meet regularly with partners (via video conference and in person as needed) to strengthen relationships
• Provide weekly insights and optimizations to key departments and partners with invested interest in campaign delivery

• Business Manager's and Ad Account familiarity for: Meta, Pinterest, and Google DV360
• Social media ad understanding of image ads, video ads, carousel ads, cobranding ads and best practices for creating and targeting effective social advertisements
• Social media analytics including ability to track and measure performance of social campaigns in real time and identify areas of improvement
• Digital marketing team KPI's and goals to effectively and efficiently deliver targeted media
• Be up to date on the latest trends, research, and techniques across all social media platforms and digital ad serving environments

• Bachelor's Degree in Marketing, Business, Communications, or equivalent
• Ability to plan, execute, measure, and report on multiple campaigns to multiple partners per day
• Ability to work effectively with partners at home and in office whenever needed