Specialist Campaign Planner

Category/Area of Expertise: E-Commerce
Job Requisition: 470074
Address: USA-MA-Quincy-1385 Hancock Street
Store Code: Strategy & Planning (5158133)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

The Campaign Planning Specialist is a critical role unlocking ADRM (Ahold Delhaize Retail Media) investment and incremental commercial value from vendors. The Specialist will become an invaluable strategic partner with internal stakeholders (Ahold Delhaize Retail Media, Digital Campaign and Fresh/Center Digital Merchandising) Additionally, the role will develop and drive implementation for campaign planning and execution tools, processes and ways of working across the Digital Merchandising team.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC and Quincy, MA.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties and Responsibilities

• Support implementation of the fundamentals and help scale best-in-class efficient workflows, processes, and timelines, embedding operational excellence into everything you do and developing associates on the team to increase capabilities and enhance skills, knowledge and performance
• Facilitate annual Digital Monetizable Inventory workstream alongside manager to drive innovation and optimization to deliver against ADRM and ADUSA financial goals
• Drive connection between cross-functional teams in ADRM, ADUSA Creative Services, ADUSA Digital Merchandising and the brands of ADUSA to plan and execute monetized campaigns onsite
• Maintain calendar of campaigns for visibility across ADUSA and to ensure inventory is filled at each brand
• Prepare pre-read of upcoming campaigns on monthly and weekly basis
• Validate program details to confirm alignment with organizational strategies prior to launch and ensure a smooth and consistent customer experience post-launch
• Ensure accurate execution of all copients, ECIs and events tied to ADRM-sold campaigns
• Traffic completed creative assets to cross-functional ADUSA Brand teams for launch
• Execute onsite content build of ADRM campaigns within content management system
• Advise on and partner with various internal teams to improve processes, identify opportunities, and scale best practice and governance, driving continual assessment and improvement of the site's strategic direction and execution

• Bachelor's degree in business or marketing
• 4 + years related experience in Site Merchandising, Ecommerce, Marketing, Category Management Strong written and verbal communication skills with all levels of internal stakeholders and external client partners
• Analytical skills with the ability to interpret data and make informed recommendations/decisions.
• Quick learner with ability to learn new tools, programs and processes
• Ability to work in a team environment as well as individually
• Efficient time management and organizational skills - able to sustain timeline management and campaign deliverables
• Experience communicating results to senior leadership

• Experience presenting metrics and progress to goal to senior leadership
• Experience with test and learn, marketing optimization, and experimentation
• Experience utilizing systems and tools involving web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for campaign development, analysis, and reporting

• 1+ years of experience in consumer-focused e-commerce environment
• Experience in a site merchandising role or assortment within a retail or e-commerce environment
• Strong customer obsession focused on building the right site experience for our customer
• Demonstrated ability to work as part of a cross-functional team and willingness to take on responsibilities outside primary job description when necessary
• Assertive, adaptable and demonstrates initiative in a fast-paced environment with competing priorities