Senior Media Planning Manager

Category/Area of Expertise: Retail Media
Job Requisition: 481575
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: Media Partnership (5158142)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

Senior Media Planning Manager is an expert within digital media and omni-channel planning. Develops andmaintains strategic communication plans and media recommendations for various clients and
objectives. Drives workflow with flawless quality and ensures agency deliverables to clients meet or exceedexpectations and are delivered on time.

The Senior Media Planning Manager is responsible for the day to day operations of the media planning departmentand will include the designing, development, and execution of digital media and advertising plans.

Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC , Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, Hyattsville, MD and Mauldin, SC.

Applicants must be currently authorized to work in the United States on a full-time basis.

Duties & Responsibilities

• Manages a team of media planners to ensure partnership with Sales, Account Management,Adops, Clients andagencies are maintained at the highest level by advising and recommending the best media strategy forperformance and reach of campaign goals with a focus on annual and quarterly planning
• Liaison with account team and creative team are apprised of changes to the plan as well as informs mediaplanners of any changes to the plan
• Evaluates media opportunities and presents media plans then provides new strategic direction if mediaopportunities and plans are unable to meet specific targets
• Provides guidance to media planners (who will provide analytics on web metrics, monthly campaign performancereports to clients, and recommends optimizations when appropriate to improve media performance) on action stepsto the specific analytics and metrics
• Oversees all digital media billing using monthly tracking reports and invoice reconciliation
• Manages a team of media planners and yield analysts (SPA analysts) responsible for maximizing the impact of theadvertising campaigns
• Oversees the campaign tactics to monitor spending, managing budgets and control pacing, optimization andtimelines for all media campaigns
• Manages the negotiations for media buys, pricing and media placement with vendors/cpgs
• Develops communications/presentations for media recommendations to ADRM leadership

• Bachelor's degree in marketing, Advertising, Communications or Related Field (master's degree preferred)
• 6+ years of media planning experience in digital media
• 5+ years of managerial(people managing) experience
• 7+ years of experience in paid search, display, mobile, video, and social media - experience with traditional and/orintegrated media (email, direct mail, OOH, etc.) are a plus.

• Strong project management and leadership skills; must be well-organized with ability to multi-task on multiple projects
• Ability to manage employees through coaching, development and mentorship
• Capable of resolving escalating issues arising from various areas to mitigate and solve for risking the media plan
• Innovative thinker & problem-solver
• End to end planning mindset (how do we provide the optimal media approach at scale and deliver results)
• Strong troubleshooting skills and oversight of implementation and integration of new tools and/or technologiesthat will enable ADRM to work efficiently and effectively
• Ability to interpret and analyze data to provide insights for media planners to develop media packages and go tomarket strategies
• Highly knowledgeable in Microsoft Office (Outlook, Excel, PowerPoint)
• An independent self-starter who is self-directed yet also team-oriented
• Proven knowledge of solving complex problems or issues to take a broad perspective to provide solutions andbest practices • Working knowledge of team development, management and coaching