B2B Field Marketing Manager

We are:

We are Adaptive, the leading experts in custom trading technology solutions. Through a unique combination of deep capital markets domain expertise and cutting-edge technology, we craft bespoke trading platforms, creating competitive advantages for firms now and in the future.

Our clients include the world’s leading investment banks, investment managers, fintechs, and capital market service providers. We have a global reach, with offices in London, New York, Barcelona, Manila, and Montreal.

We are now looking for a passionate and dynamic B2B Field Marketing Manager to join our global Adaptive team.

You will own and drive our field marketing engine globally. Events and webinars are a core pillar of our marketing strategy — they are how we educate the market, build trust with technical decision-makers, and generate high-quality pipelines. You will manage the full lifecycle of owned event formats, third-party sponsorships, and virtual programs (webinars, AMAs, roundtables), leveraging digital tools and AI to ensure every touchpoint delivers measurable business impact.

If you feel this is you, you might be a perfect fit for this role!

YOU ARE:

• A Dynamic B2B FIELD MARKETING MANAGER with great communication skills
• A relationship builder with a background in B2B Marketing
• A team player with a great sense of humor

AS A B2B FIELD MARKETING MANAGER YOU WILL:

• Lead all 3rd party and owned event formats incl. planning, execution and reporting across NA, EMEA and APAC.
• Research new, relevant industry events to participate in, implement creative ideas to boost event ROI, and establish clear follow-up processes to establish events as a core pillar of the Marketing strategy.
• Plan & execute online events, including webinars, AMAs and other digital formats with focus on user engagement and market education.
• Run and optimize Email Marketing & Nurture campaigns incl. messaging, testing & analysis.
• Create visual assets to support event & webinar efforts.
• Leverage digital channels and AI to amplify event and webinar impact.
• Vendor and supplier management.
• Support Marketing operations & analytics efforts, e.g., data management & integrations, ROI reporting, campaign management etc.
• Oversee the production of promotional materials (Merchandise, Banners, Brochures etc.).

You have:

• Experience successfully running multiple online & offline event formats to drive awareness, market education, and sales leads globally.
• Strong understanding of email marketing best practices and knowledge in running and optimizing email & nurture campaigns.
• Experience crafting compelling visual assets such as images, videos, and presentations to support event initiatives.
• Experience using digital channels (email, paid, landing pages) to drive event registrations and attendance.
• Comfort with AI tools for marketing — whether that's using AI for audience segmentation, content generation, campaign optimisation, or event follow up.
• Experience using Marketing Automation platforms, Hubspot preferred.
• Ability to excel in a dynamic, fast-paced environment

Why us?

• To be immersed in high-standard engineering culture. Our fantastic team takes pride in crafting complex technical solutions but also loves sharing their knowledge and helping you grow professionally. Come and be a part of the team of extraordinary minds at Adaptive, you can learn from anyone here and share your knowledge, which is the beauty of it.
• To take part in the growth and development of a great FinTech company.
• Our teams feel free to speak up, make suggestions and raise concerns.
• Collaborative team environment: we all work together, respect each other, and pitch in.
• Great consideration for work/life balance (highly-flexible, hybrid working model, well-being benefits…). The balance between professional and personal life is massively important to us.
• We work hard to provide a positive, collaborative and inclusive culture and to positively impact our staff and local communities through different well-being, diversity and inclusion programmes.

 

WHAT PEOPLE THINK OF US:

You can check our Glassdoor page :)

BENEFITS  (What we offer in return // what you’ll get ):

We create benefits with YOU in mind.

• 25 days vacation 
• Pension plan
• Private Health Insurance
• Private Dental Insurance
• Long Term Disability Cover
• Life Insurance
• Commuting benefits
• Gym subsidy
• Cycle scheme

THE PROCESS:

Long interview processes are stressful and boring and that is not us. We'll have four stages to the interview process:

• First, you will chat with a member of our recruitment team.
• Then, you will chat with Paula, who leads NA Marketing. Beforehand, we will ask you to prepare a short exercise (don’t worry—we will explain everything when the time comes!). 
• You will then meet AK, our Head of Marketing.
• Finally, if all goes well, you will have an informal conversation with our Local Director and potentially our CCO - this chat will be more for you to ask all the questions you might still have

But don’t worry; everything will be explained to you step by step by your recruiter.

DIVERSITY & INCLUSION:
Diversity and inclusion are key to a great workplace, and Adaptive is better when it’s more representative of the world around us. We want everyone to feel comfortable bringing their whole selves to work without any fear of judgment or negativity.  All we ask is that our colleagues are respectful, collaborative, passionate about what they do, and have the skills needed to be successful in their roles.

Background check: the employment is subject to an acceptable background check that will be run by Adaptive.

Client-provided location(s): London, United Kingdom

Job ID: 7842752

Employment Type: OTHER

Posted: 2026-04-22T18:35:17