Senior Growth Marketing Manager

Job Description

The Opportunity

Achieve is redefining how everyday people borrow smarter and build a stronger financial future. Our Lending business helps consumers access the right loan at the right time-personal loans and home equity loans that fit their goals, not the other way around.

We're looking for a data-driven, performance-obsessed SeniorGrowth Marketing Manager to lead our direct-to-consumer and affiliate marketing strategy across Achieve's lending products. This role sits at the intersection of performance marketing, lending strategy, and brand growth-connecting business goals with channel execution, full-funnel optimization, and consumer insight.

If you're a strategic doer who can translate data into decisions, hypotheses into tests, and performance signals into growth momentum-this is the place to make an impact.

What You'll Do

• Drive Growth Strategy:Build and evolve the DTC acquisition and affiliate strategy for Achieve Lending. Partner with performance channel leads (SEM, Social, CTV, Display, SEO, Email/SMS) to reach the right borrowers efficiently and at scale.
• Turn Insights Into Action:Develop and test hypotheses that improve conversion, LTV, and CAC efficiency. Model, forecast, and scenario plan to identify the next growth unlock.
• Collaborate Across Channels:Coordinate with Achieve's performance marketing, brand/creative, product and data analytics teams to align messaging, audience segmentation, and creative experimentation across the funnel. Test landing pages, personalization, and engagement tactics.
• Shape Creative That Converts:Write briefs grounded in consumer insight, behavioral triggers, and Achieve's brand voice. Drive experimentation across messaging, offers, and landing experiences.
• Optimize Relentlessly via an experimentation engine:Track performance against growth KPIs-drilling into targeting, bidding, and funnel performance. Optimize channel and campaign allocations via test and learn to maximize ROI.
• Advance Measurement & Learning:Partner with data and analytics teams to refine measurement/attribution models, and generate deeper insight into performance drivers and borrower behavior.
• Expand the Ecosystem:Support cross-sell, retention, and monetization efforts across Achieve's lending portfolio-helping consumers discover new ways to improve their financial health.

• You're strategic, analytical, and experimental-always testing, learning, and scaling what works.
• You're a collaborator at heart who can rally channel experts, product partners, and creatives around shared outcomes.
• You thrive in data-rich, fast-moving environments and find clarity in complexity.
• You care about helping real people achieve financial progress, not just hitting numbers.

• 8+ years leading multi-channel growth marketing in fintech, consumer lending, or high-velocity DTC environments
• Proven track record managing 8-figure acquisition budgets and delivering measurable ROI
• Experience building full-funnel growth systems across SEM, Paid Social, Display, SEO, and Affiliate channels
• Deep understanding of marketing operations, experimentation frameworks, and martech stacks
• Strong analytical fluency with Google Sheets, SQL/GBQ, and attribution tools
• Ability to navigate ambiguity, prioritize impact, and deliver results in a dynamic environment
• Excellent communicator who leads through influence and collaboration

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discountsfor your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups