Lead Business Acceleration Consultant – Loyalty Strategy & Rewards (P2343)
84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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As a Lead Business Acceleration Consultant on the Loyalty Strategy & Rewards (LSR) team, you will play a key role in shaping and delivering the loyalty and rewards strategy for Kroger. You will use customer insight, data, and our personalization capabilities to design and execute work that deepens loyalty, grows customer value, and accelerates business performance. We are also counting on you to innovate -- you know the customer, our capabilities, and the competitive landscape thoroughly.
You will:
- Translate the Kroger’s loyalty strategy and business goals into clear, prioritized communication plans and roadmaps, balancing quick wins with longer‑term, transformational initiatives.
- Use data and analytics to segment customers, identify growth opportunities, and design test‑and‑learn agendas that improve the effectiveness of loyalty and rewards communications over time.
- Identify opportunities to evolve or test new loyalty and rewards propositions, offers, and experiences, building business cases and working with partners to pilot, scale, or refine them.
- Communicate insights, recommendations, and results clearly and compellingly, helping stakeholders understand what drives customer loyalty and how to unlock further value.
- Partner with Kroger and cross‑functional teams (marketing, product, media, digital, in‑store, analytics) to bring loyalty and rewards strategies to life across channels, ensuring a coherent and customer‑first experience.
- Act as a strategic advisor and challenger to stakeholders, using customer insight and commercial thinking to influence plans, trade‑offs, and investment decisions.
- Define and own key performance measures and use them to guide decisions, optimization, and prioritization
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Successful candidates will thrive in a fast paced environment that is a little unorthodox at times and will possess the following:
- 4-8 years of relevant experience, ideally in loyalty, customer strategy, or fuel marketing roles
- Critical thinking skills
- Influencing skills
- Comfortable structuring ambiguity and prioritizing among competing opportunities
- Strong business / commercial acumen
- Excellent communication skills
- Education: Bachelor's degree (Master's Degree preferred but not required)
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Pay Transparency and Benefits
- The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
- Below is a list of some of the benefits we offer our associates:
- Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
- Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
- Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.
Perks and Benefits
Health and Wellness
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- HSA
- Health Reimbursement Account
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
Office Life and Perks
- Company Outings
- Commuter Benefits Program
- Casual Dress
- Happy Hours
- Snacks
Vacation and Time Off
- Sabbatical
- Personal/Sick Days
- Paid Holidays
- Paid Vacation
- Leave of Absence
Financial and Retirement
- Relocation Assistance
- Performance Bonus
- Stock Purchase Program
- 401(K) With Company Matching
- 401(K)
Professional Development
- Tuition Reimbursement
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
Company Videos
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