About Wunderkind:
Wunderkind is a performance marketing solution that uses AI and data to help brands acquire and retain customers through one-to-one, personalized messages across websites, email, text, and ads, guaranteeing a lift in revenue. Founded in 2010, Our goal is to scale a brand’s ability to create and grow customer relationships through websites, email, text, and ads. We believe individuals should have the freedom to choose the kind of internet they want. An internet that fosters genuine relationships with brands. An internet that treats humans like real people instead of “web traffic.” We also believe in empowering brands to treat their customers as individuals, satisfying their unique needs with tailored experiences and thoughtful communication. By expertly personalizing, automating, and scaling beautiful one-to-one experiences, Wunderkind helps brands acquire new customers at scale and keep them loyal for life.
About the Role
Wunderkind is looking for a Senior Manager, Client Marketing to build and lead how we engage, educate and grow our existing client base.This high-visibility individual contributor role orchestrates across Post Sales, Product Marketing, Creative, Events, and Marketing Operations. This is a full-time role based in New York City, to facilitate occasional collaboration in our NYC office (typically 1 day/week).
This role reports to the VP of Marketing and will be working closely with Post Sales, Product Marketing and the wider Marketing team.
What You’ll Work On
- Build and own the Client Marketing strategy across the full client lifecycle
- Develop client segmentation and engagement programs
- Partner with Post Sales and Product Marketing to support product adoption
- Create lifecycle campaigns that reinforce value, adoption and partnership throughout the year
- Build programs that support retention and expansion
- Develop executive engagement programs for strategic clients
- Lead regional client roadshows and other high-value client experiences
- Create targeted upsell and cross-sell campaigns in partnership with Post Sales
- Build customer advocacy programs including case studies, references and speaking opportunities
- Develop client communications, thought leadership and value storytelling
- Track client engagement and surface insights to Post Sales
- Measure impact across engagement, product adoption, expansion and retention-related outcomes
- Coordinate execution across Post Sales, Product Marketing, Content, Creative, Events and Marketing Operations
What We’re Looking For
The ideal candidate is an entrepreneurial builder comfortable creating strategies from scratch and influencing cross-functional partners without direct authority.
- 5+ years in B2B marketing, with at least 2 years in client/customer marketing, lifecycle marketing, or customer engagement (SaaS, ad tech, or martech preferred).
- Demonstrated history of designing client lifecycle programs, tiering/segmentation strategies, and expansion/cross-sell campaigns.
- Experience planning and executing end-to-end client events, roadshows, and executive networking experiences for existing clients.
- Strong understanding of retention, expansion and customer lifecycle strategy
- Experience working closely with Customer Success, Account Management or Post Sales teams
- Strong cross-functional and stakeholder management skills
- Experience with client events, executive engagement and advocacy
- Strong campaign, segmentation and program management skills
- Experienced working with CRM, marketing automation and reporting tools
- Comfortable building a new function and creating the playbook from scratch
- Confident leveraging AI tools for content acceleration, audience analysis, and workflow efficiency.
- BA/BS degree in marketing, business, or a related quantitative field preferred.
The base salary range for this role is $115,000-$125,000 base. The role is not eligible for variable compensation. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.
