As Giancarlo sees it, success at Dropbox boils down to one essential quality—passion. Dropboxers are not only passionate about the work they’re doing, but also the technology industry more broadly. According to Giancarlo, passion has led Dropboxers to achieve remarkable things as a company.
Giancarlo spends his mornings devising his team's work plan for the day. Giancarlo’s responsible for overseeing the activities of Dropbox's Digital Demand Generation Group. He and his team monitor paid marketing, growth marketing, and marketing analytics—using data to pitch Dropbox’s services to new target audiences.