For Bitly, the mission that drives the company's extensive research and development is enlightenment. Through diligent and massive data accumulation as well as expert analysis, Bitly empowers marketers with the knowledge needed to control their brand, capture their data, and own and activate their audiences. Bitly remains a leader in the market, providing its clients insight to help meet their marketing needs.
Bitly is a marketing technology company committed to the power of the link. Bitly began to solve a problem when social media sites began exploding in 2008. Now, as Bitly and the Internet have continued to evolve, the team is proud to also be creating new products that drive efficiency and performance of marketing strategy and tactics across all marketing technologies.