“Enchantment” is Guy Kawasaki’s name for “ethical manipulation.” In other words, if you want to influence other people without harming your conscience, you want to be enchanting.
Kawasaki is a successful entrepreneur and author, so he knows what he’s talking about—in fact, he knows so much about how to influence “hearts, minds, and actions” that he wrote a whole book on the subject. Take a look at the infographic below for a snapshot of the advice covered in the book—and for a deeper dive into each tip, feel free to check out the book yourself! You’ll be nicely influencing everyone from your co-workers to the CEO before you know it.
