Brainstorming has become the de facto technique to generate ideas in a variety of organizations. And if you’ve ever sat in one of these sessions, you’re probably used to hearing that “all ideas are good ideas” and how you’re in a “judgement free zone.”

Turns out, we’d be better off encouraging criticism. According to research, situations where there is room for discussion (and disagreement) result in more ideas and better ideas than an “anything goes” brainstorming sesh.

Watch the video below to learn why brainstorming may not be as effective as you think, and find out what techniques might work better for you and your team. It’s time to change brainstorming as you know it—and stop missing out on brilliant ideas!


Photo of lightbulb courtesy of Shutterstock.