“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.”
Which means: In order to gain customers—and keep them for life—you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.
Want to see how it’s done? Check out this infographic.
Photo of heart courtesy of Shutterstock. Infographic courtesy of One Deep Design via Visually.
Scott Dockweiler crafts witty headlines, writes fun articles, and generally lends a hand to the editorial team at The Daily Muse. When he’s not Musing, he’s trying to get his acting career off the ground and racking up Delta Airlines frequent flier miles between NYC and LA. You won’t find him on Twitter—yet.More from this Author