“People don’t buy things for logical reasons,” Zig Ziglar once famously said. “They buy for emotional reasons.”

Which means: In order to gain customers—and keep them for life—you’ve got to do more than introduce them to your brand, business, or product. You’ve got to make them fall in love with it.

Want to see how it’s done? Check out this infographic.


Photo of team lead courtesy of Morsa Images/Getty Images.