In the PR world, it’s all about connections. And what better place to make those connections than the Twitterverse?
So, on this #FF, we’re bringing you the public relations gurus you should be hanging out with online. If you’re in PR (or you want to be), follow these women to learn, be inspired, and keep your ear to the ground of what’s happening in the PR world.
The founder of West Levy PR (and a PR maven with serious Klout), New Yorker Heather West knows the fashion and entertainment PR world as well as she does the non-profit sphere. Follow for a great curation of industry articles from around the web.
Cool Client: Macy’s “Path to Peace”
A must-follow if you’re still in school, Deidre Breakenridge is a professor who lets you ask all of your questions at #PRStudChat. She’s also the author of several great PR books, including PR 2.0 and Putting the Public Back in Public Relations.
Valerie's the other mind behind #PRStudChat, but you should also check her out at #HAPPO (Help a PR Pro Out), her movement to connect PR job seekers and employers. Follow for a great ongoing conversation of all things PR and social media.
Meet Brooke Hammerling, the founder of @BrewPR, a firm for “amazingly cool companies in the tech space.” Her tweets are a mix of personal and professional, but her amazing client roster shows that she’s definitely someone to know.
Cool clients: Manilla, One Kings Lane
Yeah, she ran her car into a group of people in the Hamptons, but that’s old news. Lizzie has been and always will be a fixture on the NY PR scene.
Cool Clients: Britney Spears, Jay-Z
Authors and experts flock to “Media Strategist, Book Promotion Specialist, Branding Consultant, Thought Leader In Publicity, and Book Publicist” Annie Jennings to do their PR, and there’s tons you can learn from her about promoting your own clients.
Thinking about the celebrity PR world? Get a behind-the-scenes glimpse into the life of Amanda K. Ruisi, the owner of an entertainment agency specializing in celebrity branding.
Cool Client: DJ Pauly D. You’ve got to admit he has a brand.
“Chances are, you’ve read about one of our clients today,” says Alison Brod, but you’ve probably also heard of her. Crain's NY Business named her lifestyle PR and marketing agency the second best company to work for in all of New York.
Cool Clients: Mercedes, Piperlime, Godiva, Pucci, the list goes on.
Christine Kirk is the CEO of Social Muse (and no, we’re not biased by the name), a social media and PR firm for luxury travel, restaurant, tech, and lifestyle brands. She’s also the founder of @luxchat—if you’re interested in the luxury industry, definitely join in.
Cool Client: Pinkberry
Named one of the Top 10 CEOs who Tweet by AMEX (and one of the top 100 Most Powerful Women on Twitter by Hubspot), there’s tons to learn from entrepreneur/writer/marketer/designer Christine Perkett.
“I'm your well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York & DKNY and my life as a PR girl living in NY.” Enough said.
Follow the incredibly inspiring Nicole Garner for an inside look at one of the country’s most rapidly growing PR firms.
Cool Clients: Jaguar, Porsche
Founder of NY lifestyle firm House of Success, Sakita Holley works with clients in the lifestyle realm: anything that lets customers “Live, Work, Play, Travel and Indulge.”
We’ve mentioned Heather Huhman as an internship expert to follow on Twitter—check her out if you’re a job seeker, but her PR insights are definitely worth a follow, too.
Recent Tweet: Was just called out privately for using the word "synergies" in a tweet. Sometimes it's just the only word that WORKS!
The founder of SpinSucks, a professional development platform for PR pros. CEO of an awesome Marketing Communications firm. Author. Speaker. Pretty much all-around PR guru. Follow now.
If you’re currently job-hunting, recruiter Lindsay Olson is a must-follow. Keep close tabs on her feed for the hottest openings from her company, @Hoojobs, and around the web.