Social Strategist - (Fluent in German and Based in Germany)
The PITCH.
Strategists are tasked with the day to day strategic ownership of an account, helping senior strategists or strategy directors with achieving the vision set for the account - with their support.
A strategist will be asked to write and deliver great briefs, work closely with creative and media teams in making it a reality and selling the strategy and work to day-to-day clients. While they work under an account’s strategic leadership, they are the engine that makes great work, which captures consumer attention, changes a client’s business and creates work that leverages culture. While we want you to shape the work, we also want to help shape your career towards leading accounts and you will learn how to move to senior strategist and strategy director by doing.
Your day to day could involve any part of the strategic process: helping to look for insights and signals to shape briefs, working with creative teams to create work to test and learn from in the world, working with media to shape the insights into what we’ve created, creating and delivering reports to show what we should do next and working with clients to help make plans a reality.
Here’s where you come in…
- Work with the PCS (junior strategist) to mine insights and cultural trends and turn them into actionable insights and creative briefs.
- Briefing and collaborating with creatives to make relevant and impactful work.
- Produce a range of strategic documents and recommendations.
- Develop platform and publishing strategies and share knowledge about opportunities in digital and social channels.
- Working with, and presenting to clients.
- Monitor results and effectiveness and help to continuously show where we can strategically improve through performance analysis and report creation
- Analysing data and creating actionable reports
- Developing social content plans and putting them into action
- Writing creative briefs and working with creative teams to ideate and develop content
- Researching and audit consumer and cultural behaviour in social to develop strategic audits and customer segmentation and cohorts
We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:
You should be comfortable and experienced in collaborating with senior and junior strategy colleagues as well as creative, media and client teams and confident in identifying insights, writing strategies and briefs as well as reporting and tracking effectiveness.
- 2-3 years experience working in a strategic marketing role (this could be at a creative agency, a media agency or client side marketing teams).
- The ability to work on your own to develop strategies, briefs and reports.
- Collaborating with creative, client partnerships and other internal and external partners.
- We love people with a passion for social media, technology and popular culture, especially those with experience of running their own social media channels and networks.
- Must be based in Germany and Fluent in German and English
Here's what we offer
- Unlimited Holiday + 1 Day Birthday Leave
- €200 towards a home working allowance
- €300 towards a social travel allowance to help you meet and collaborate with your team
- A flexible co-working space for any remote employees wanting to access an office space, and / or for team collaboration days
- Kick start your mental & physical fitness with 15% extra credits and €30 off a monthly membership with ClassPass.
- Once you reach 2 years round the Vayner sun, you’re eligible for an annual €150 budget to spend on anything that you’re curious about
What you SHOULD KNOW about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class.
This is a hybrid role working collaboratively with our growing team in Germany, as well as our established teams in London and Amsterdam.
