Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Liftoff is building a new e-commerce advertising platform, and we're looking for a Product Manager to own it from zero to one. Today the product drives app users to purchase directly on merchants' e-commerce sites. You'll take the product from its current early state through beta and on the path to general availability, partnering with a dedicated engineering team, our ML organization, and go-to-market teams to set strategy, prioritize the roadmap, and decide what's in and out of scope. This is a senior, largely individual-contributor role with real autonomy: you'll own the business case, the experimentation roadmap, and the platform's identity and attribution architecture, and you'll represent Liftoff directly with customers and partners.
Responsibilities
Own the strategy and the business case
- Set the product strategy, quarterly goals, and success metrics, and present progress against milestones to executive leadership and finance
- Own the unit economics that define launch readiness (success metrics, traffic quality, funnel efficiency), and make the call on when the data supports scaling, pivoting, or stopping
- Decide what stays out of scope. The possible surface area will always exceed team capacity, and disciplined scope-cutting is as important as anything you ship
- Partner with GTM, sales, and account teams to define ideal customer profiles and go-to-market strategy, select and onboard customers, and turn customer intel into roadmap decisions. Represent Liftoff in customer conversations and strategic industry partnerships
Drive performance through ML partnership
- Partner with Eng leads to own the experiment roadmap, interpret A/B results, and make Go/No-Go decisions
- Diagnose full-funnel performance from ad impression through site session, add-to-cart, and purchase, and call out investigation opportunities
- Set and enforce traffic quality and creative UX standards that protect advertiser outcomes, including suppression logic and inventory quality controls
Own identity, attribution, and platform integrations
- Work with Legal to define product policy around consent handling, regional privacy requirements, customer data protection, and compliance (GDPR, CCPA, etc.)
- Develop strategic partnership and integration opportunities to ensure robust measurement and attribution
- Defend our attribution methodology and incrementality story with sophisticated performance marketers and agencies
- Lead e-commerce platform integration work end to end: pixels, server-side event delivery, order attribution, catalog ingestion, and merchant-facing installation flows
Requirements
- 8+ years of product management experience, with meaningful time in performance advertising: DSP, retargeting platform, measurement/MMP, or ad network e-commerce products
- Hands-on depth in web and mobile identity and attribution: probabilistic matching (IP and device signals), pixels, server-to-server postbacks, and the practical constraints of browser privacy changes (ITP, fingerprinting protection) and ATT
- A track record of carrying a product from beta to GA, including at least one experience where you recommended killing or materially pivoting something based on the data
- Comfort operating in a 0-to-1 incubation environment: small, funded pilots, hands-on customer management, and shipping against explicit go/no-go criteria
- Demonstrated ML experimentation experience: you can read a confidence interval, challenge an experiment design, and make a ship/no-ship call under uncertainty
- Cross-functional leadership across engineering, ML, go-to-market, sales engineering, creative, and finance without direct authority over any of them
Preferred / What Sets You Apart
- Experience with the Shopify/e-commerce ecosystem: app approval, Customer Privacy API, webhooks, catalog/product feeds, or merchant-facing tooling. Familiarity with CAPI-style server-side integrations (Meta CAPI, Google Enhanced Conversions) also counts
- Familiarity with incrementality testing, MTA, or MMM, and the attribution debates (first-click vs. last-click, demand creation vs. demand capture) that agencies and DTC marketers actually have
- Executive-level financial fluency: you can build and defend a unit economics case to a senior audience and hold your ground under scrutiny
Location:
The preferred location for this role is within the Pacific Time Zone; however, this role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA
We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.
The following are our base salary ranges for this role:
- SF Bay Area, Los Angeles/Orange County, Seattle, NYC: $230,000 - $280,000
- Olympia, Austin, San Diego, Santa Barbara, Boston: $211,000- $257,000
- All other cities and towns in our approved states: $198,000- $240,000
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Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
