Job Description
Primary Function of Position
The Sr. Marketing Manager, Outreach serves as the dedicated field-based marketing leader responsible for accelerating da Vinci procedure growth within an assigned region. Working in close partnership with Sales leadership and key customer stakeholders, this role develops and executes localized market development strategies that activate customers, expand referral networks, increase patient awareness, and accelerate adoption of da Vinci surgery.
Acting as the primary marketing partner for the region, this individual translates national marketing strategy into localized execution that drives customer activation and measurable business growth by:
- Developing & executing annual regional market development plans aligned with commercial priorities, customer activation strategies, and measurable procedure growth objectives.
- Building strong partnerships with surgeons, referring providers, physician outreach teams, hospital marketing leads, service line administrators, and sales leadership to drive coordinated execution.
- Identifying & prioritizing growth opportunities through customer insights and market data to develop strategies to activate priority accounts.
- Leading execution of proven marketing activation initiatives, including patient & referring provider education, physician locator activation, surgeon outcome profile development, customer marketing programs, and regional awareness campaigns.
- Serving as the regional executor of national marketing strategy, creating consistency, accountability, and sustained market development across the assigned region.
- Measuring business impact through customer activation milestones, referral engagement, and key performance indicators, while continuously optimizing strategies based on market insights.
Roles and Responsibilities
- Primary outreach liaison for the assigned region, ensuring alignment between Marketing, Sales, and customer stakeholders to deliver consistent execution and accelerate commercial growth.
- Develop and execute annual regional market development plans that align commercial priorities, customer activation strategies, and marketing resources to drive measurable procedure growth.
- Serve as the dedicated field-based marketing partner for an assigned region, providing strategic market development support across priority health systems and hospitals.
- Partner with Sales leadership to analyze market opportunities, prioritize hospitals and surgeons, and develop localized strategies that accelerate procedure adoption and customer growth.
- Collaborate with Sales leadership to prioritize accounts and execute targeted market development initiatives aligned with regional business objectives.
- Translate national marketing strategies into localized execution plans that drive customer activation and measurable business impact.
- Maintain a strong field presence through regular engagement with customers and key stakeholders across the assigned region.
- Lead execution of referring physician education events and other market development initiatives that strengthen referral generation and customer engagement.
- Partner with hospital marketing, physician outreach, business development teams, and surgeon practices to develop and execute localized customer activation plans.
- Build and maintain trusted relationships with surgeons, physician outreach teams, hospital marketing leaders, service line administrators, and executive stakeholders to support sustained market development.
- Lead development of surgeon outcome profiles, customer success stories, and other marketing assets that strengthen customer engagement and showcase clinical excellence.
- Partner with customers to activate localized marketing campaigns, digital resources, websites, social media, and referral awareness initiatives aligned with the national da Vinci brand.
- Monitor customer activation against defined milestones and regional objectives, measuring referral event performance and commercial impact using data-driven KPIs.
- Synthesize Voice of Customer (VOC) insights, market trends, and commercial feedback to identify opportunities, address barriers, and continuously optimize market development strategies.
- Develop deep expertise in healthcare market dynamics, referral behavior, customer activation strategies, and Intuitive's commercial priorities to engage key stakeholders.
- Leverage approved claims, customer insights, competitive intelligence, and commercial feedback to maximize adoption of da Vinci surgery and strengthen Intuitive's market position.
- Serve as an ambassador for Intuitive by championing the company's culture, values, collaboration, innovation, accountability, and customer-first mindset.
Qualifications
Skill/Job Requirements
- Bachelor's degree in Marketing, Healthcare Administration, Business, or related field required; Master's degree preferred.
- 8+ years of provider outreach, physician relations, healthcare marketing, pharmaceutical sales, medical device sales, hospital business development, or related commercial healthcare experience.
- Demonstrated success building relationships with hospitals, physicians, and healthcare executives.
- Experience developing and executing regional growth strategies.
- Experience partnering cross-functionally with Sales, Marketing, and Clinical teams.
- Strong understanding of healthcare provider engagement and referral development.
- Ability to analyze market data and translate insights into actionable strategies.
- Experience supporting physician outreach, hospital marketing, or healthcare business development initiatives.
- Experience working with integrated delivery networks (IDNs) and complex health systems.
- Knowledge of digital marketing, customer activation strategies, social media, and website optimization.
- Experience planning and executing educational events and customer engagement initiatives.
- Must reside within the assigned geographic region.
- Ability to travel approximately 75% throughout the assigned region.
- Willingness to work collaboratively across Sales, Marketing, and Commercial organizations to execute regional business priorities.
Additional Information
Due to the nature of our business and the role, please note that Intuitive and/or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.
Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees, and prohibit discrimination and harassment of any type, without regard to race, sex, pregnancy, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, genetic information or any other status protected under federal, state, or local applicable laws.
Mandatory Notices
U.S. Export Controls Disclaimer: In accordance with the U.S. Export Administration Regulations (15 CFR §743.13(b)), some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees
who are nationals from countries currently on embargo or sanctions status.
Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note: the government’s licensing process can take 3 to 6+ months) or (ii) implement a Technology Control Plan (“TCP”) (note: typically adds 2 weeks to the hiring process).
For any Intuitive role subject to export controls, final offers are contingent upon obtaining an approved export license and/or an executed TCP prior to the prospective employee’s
start date, which may or may not be flexible, and within a timeframe that does not unreasonably impede the hiring need. If applicable, candidates will be notified and instructed on any requirements for these purposes.
We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.
This position may be filled at a different job level than listed here depending on
business need and/or on the selected candidate’s experience, knowledge and skills.
Compensation will be based primarily on the job level at which the role is filled and the
candidate’s qualifications, consistent with applicable law.
Accommodation & Accessibility Notice:
Intuitive is committed to providing reasonable accommodations to qualified individuals with disabilities. If you require assistance or an accommodation during any part of the application or interview process, please contact People Services at HRHelpNow@intusurg.com.
We provide market-competitive compensation packages, inclusive of base pay, incentives, benefits, and equity. It would not be typical for someone to be hired at the top end of range for the role, as actual pay will be determined based on several factors, including experience, skills, and qualifications. The target base compensation ranges are listed.
Company Description
It started with a simple idea: what if surgery could be less invasive and recovery less painful? Nearly 30 years later, that question still fuels everything we do at Intuitive. As a global leader in robotic-assisted surgery and minimally invasive care, our technologies—like the da Vinci surgical system and Ion—have transformed how care is delivered for millions of patients worldwide.
We’re a team of engineers, clinicians, and innovators united by one purpose: to make surgery smarter, safer, and more human. Every day, our work helps care teams perform with greater precision and patients recover faster, improving outcomes around the world.
The problems we solve demand creativity, rigor, and collaboration. The work is challenging, but deeply meaningful—because every improvement we make has the potential to change a life.
If you’re ready to contribute to something bigger than yourself and help transform the future of healthcare, you’ll find your purpose here.
