4 jobs for "FMCG Category Strategy Project Intern (TikTok Shop) - 2026 Start (BS/MS)"

Job Description:

Key Responsibilities

Drive Consumer & Market Understanding

• Lead consumer, customer and market research to uncover growth opportunities.

• Monitor market dynamics, competitors and emerging pet owner trends.

Enable Data-Driven Growth

• Partner with CRM, Digital and Data teams to leverage first-party data.

• Support segmentation, journey mapping, engagement and loyalty insights.

Accelerate Innovation & Decisions

• Support innovation pipeline through insight-led opportunity identification.

• Lead concept, communication and consumer validation studies.

Build Insight Capability

• Champion consumer-centric thinking across the organization.

• Bring new methodologies, tools and AI-enabled approaches to insights.

What Are We Looking For?

Experience

• 5+ years in CMI, Consumer Research, Analytics, Strategy or related functions.

• FMCG, Consumer Health, Retail, Mom-Baby industry experience preferred.

• Strong ability to influence business decisions and senior stakeholders.

Capabilities

• Strategic thinking and business acumen

• Consumer centricity and curiosity

• Data analytics and insight generation

• Storytelling and executive communication

• Collaboration, learning agility and growth mindset

About Mars Incorporated

Size: 10,000+ employees
Industry: Consumer Goods & Services

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