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An overview of this role
We're looking for a strategic, data-driven owner for about.gitlab.com, the site where developers, platform teams and enterprise buyers first meet GitLab. You'll build a performance-based strategy for where the site goes next, align partners around it, and see it through: from the roadmap and experimentation program to the pages behind every major product launch and event.
You set direction and orchestrate the work; you don't need to build it yourself.
What You'll Do
- Build a performance-based strategy and quarterly roadmap for about.gitlab.com, tied to pipeline and self-serve trial goals, and align Marketing leadership and partners around it.
- Set the experimentation roadmap based on business goals and manage the optimization program, partnering with User Experience (UX) Design so design shapes what we test from the start.
- Own launch page production for major product launches and events, from calendar and brief to launch readiness and post-launch cleanup, with UX Design, Product Marketing, Content and Marketing Engineering.
- Set direction for information architecture and content governance, so a site with many contributors stays coherent, on brand and easy for search and artificial intelligence (AI) answer engines to understand.
- Represent content contributors on the content management system (CMS) roadmap, and bring AI into their workflows with clear guardrails for human review.
- Build a two-way partnership with localization content managers so learnings flow between the English and localized sites.
- Define the site's success metrics (conversion on key paths, site-sourced pipeline, test velocity and win rate, on-time launches) and report progress to Marketing leadership.
What You'll Bring
- Experience owning strategy for a high-traffic business-to-business software-as-a-service website, ideally one with many audiences and contributors.
- A track record of setting an experimentation roadmap and running a program that delivered measurable conversion or pipeline lift.
- Experience running website launches across design, content, product marketing and engineering teams.
- Skill at turning analytics, research and A/B test results into clear priorities.
- The ability to lead through influence: you build credibility with designers, engineers and marketers, and act as a partner, not a gatekeeper.
- Technical fluency with modern websites and content management systems, enough to make tradeoffs with engineers. You don't need to write production code.
- Curiosity about AI and experience using it to improve content or web workflows.
- Clear, concise asynchronous writing and the ability to thrive in GitLab's all-remote, handbook-first culture.
Bonus points: experience marketing to developers, running localized sites, or working with technical search engine optimization (SEO) and answer engine optimization (AEO).
About the team
You'll lead through a dedicated team of specialists in UX design, technical SEO, AEO, marketing analytics, content, paid and campaigns, and partner with Marketing Engineering to ship.
If this role excites you but you don't meet every requirement, we still encourage you to apply.
The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
United States Salary Range$104,800—$176,400 USD
How GitLab Supports Full-Time Employees
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
