A core element of this role is advancing our strategies leveraging marketing transformation and AI advancement within Business Banking Marketing. The candidate will heavily leverage AI-powered tools that surface real-time market alerts and signals, enabling the team to dynamically adjust strategy and deploy real-time marketing paths that respond to local conditions, competitor activity, and client behavior as they happen.
As a Geotargeting & Growth Strategy Vice President within Business Banking Marketing you will own the design, execution, and continuous optimization of our geotargeted marketing strategy aimed at accelerating client acquisition and deepening relationships in priority markets. In this role you will be responsible for leading growth through enhanced offers and tactics across our business-as-usual (BAU) channels and programs, while also identifying and activating new channels that extend our reach in select geographies. In addition, you will serve as a the Business Banking representative tying together strategies across Business Banking marketing and other Lines of Business (LOBs), ensuring a unified, data-informed marketing approach to local market growth.
Job responsibilities- Define, operationalize, and continuously refine the Business Banking geotargeting strategy, with a clear focus on driving measurable growth in select priority markets; design and manage differentiated offers, incentives, and campaign tactics deployed through BAU channels and programs to amplify performance in targeted geographies.
- Identify, evaluate, and launch new channels (digital, local, partnership-based) that complement BAU activity and expand our market presence; partner with Finance, Analytics, and Field leadership to size opportunity, set targets, and measure ROI by market, channel, and tactic.
- Advance the BB Marketing AI agenda by identifying, piloting, and scaling AI-powered tools that generate real-time alerts, market intelligence, and client-level signals; translate real-time signals into dynamic marketing paths and journeys, enabling the team to act on local economic, competitive, and client behavioral changes as they occur.
- Partner with Data, Technology, and Analytics teams to ensure data pipelines, model outputs, and activation platforms are integrated into the marketing stack; establish test-and-learn frameworks that leverage AI-driven insights to continuously optimize targeting, creative, offer, and channel mix.
- Serve as the Business Banking Marketing lead for geotargeted efforts that span Business Banking, Consumer, and other LOBs, ensuring a single, coherent client and prospect experience in each market.
- Build and maintain strong working relationships with partners in Consumer Marketing, Field/Branch, Banker Enablement, Product, Analytics, Finance, Risk, Legal, and Compliance.
- Drive alignment on priority markets, shared offers, co-branded tactics, and sequencing to maximize combined firm-wide impact; represent Business Banking Marketing in enterprise-level market growth forums and working groups.
- Lead strategy & coordinate execution of geotargeted campaigns across paid social, paid search, display, email, and other digital channels, in close partnership with internal channel owners and external agencies.
- Shape and deliver branch and banker communications so field teams are informed, equipped, and activated against market-level priorities, offers, and campaigns; ensure consistency of message, offer, and timing across digital and human-led channels to deliver an integrated client experience.
- Build and maintain a performance reporting framework that tracks market-level growth, campaign effectiveness, offer uptake, and ROI, with the ability to flex from executive summaries to deep-dive diagnostics; report regularly to Business Banking leadership and present results, insights, and recommendations to Consumer and other LOB leadership audiences.
- Translate complex, data-rich analyses into clear narratives, business implications, and recommended actions; operate within established marketing governance, risk, and compliance standards.
Required Qualifications, Capabilities, and Skills:- 7+ years of progressive marketing experience, with a strong track record of managing end-to-end marketing campaigns in financial services or a comparably regulated, data-driven industry.
- Demonstrated experience designing and executing geotargeted, market-level, or local marketing programs that have produced measurable growth.
- Highly data-driven and financially analytical; comfortable sizing opportunity, building business cases, defining KPIs, and interpreting performance data to drive decisions.
- Hands-on digital marketing experience, including paid social and other performance/digital channels; understanding of attribution, measurement, and audience targeting.
- Proven ability to partner across multiple business lines and functions, driving unified strategies in matrixed organizations.
- Excellent executive communication, storytelling, and presentation skills, with experience preparing and delivering materials to senior leadership.
- Bachelor's degree
Preferred Qualifications, Capabilities, and Skills:- Experience in Financial Services marketing - Business Banking, Small Business, Commercial, or Consumer Banking
- Strong background in branch and/or banker communications and field enablement.
- Experience with marketing technology platforms (CDP, CRM, marketing automation, DSPs, measurement/attribution tools).
- History of launching or scaling new marketing channels or partnerships; experience partnering with Risk, Legal, and Compliance to bring regulated marketing programs to market.
- MBA or advanced degree
ABOUT USChase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAMOur Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.
