About Us Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.
Job Description As part of the Global Visa Commercial Solutions Marketing Team, the Senior Marketing Manager for the B2B Travel segment will be responsible for leading and managing marketing campaigns, events, and Account-Based Marketing (ABM) strategies.
You will collaborate closely with the Visa Commercial Solutions team to develop and execute marketing initiatives that support the go-to-market strategy for the B2B Travel segment.
Your ability to collaborate is critical to your success, and you will be the biggest advocate for the Visa brand - in everything you work on.
Key Responsibilities:
- Lead and manage all marketing campaign activities for the B2B Travel segment
- Plan and execute targeted campaigns, including digital, social media, email, and content marketing
- Develop and manage events, including trade shows, conferences, webinars, and other industry events for the B2B Travel Team
- Implement ABM strategies to drive engagement and conversion with key target markets
- Create and maintain VISA.com landing pages, sales enablement collateral, and pitch materials for key B2B Travel solutions and initiatives
- Collaborate and maintain relationships with global and regional marketing partners, product, sales, legal, communications, and various other stakeholders across multiple time zones
- Develop and deploy key thought leadership pieces and campaigns for the B2B Travel segment with defined strategies on how to measure and optimize success
- Manage and deliver on budget
- Manage relationships with 3rd party agencies
- Be a Visa brand advocate
- Key Partners:
- Regional & global marketing teams
- Visa Commercial Solutions marketing teams
- Visa Commercial Solutions global product team, specifically working capital and B2B Travel teams
- Visa corporate communications team
- Visa Events teams
- Visa legal team
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications - Business experience (preferably B2B), in marketing and events, with a strong understanding of the B2B Travel segment
- Proven experience in leading marketing campaigns as well as event execution and strategies
- Strong understanding of ABM strategies and execution
- Ability to develop and maintain strong working relationships with many stakeholders
- Global sensibilities and an empathetic outlook to work well with other markets and cultures around the world
- Proven ability to partner, communicate, and manage/navigate through multiple disciplines and organizational groups
- Positive approach to learning
Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
