DescriptionThe BDC Specialist serves as a key liaison between brand digital advertising strategies and the national dealer network, ensuring effective execution, clarity, and alignment across all Business Development Center (BDC)-related initiatives.
This role is responsible for validating and coordinating digital leads, CRM processes, reporting, and dealer communication, acting as the main point of contact to support and guide 105 dealerships nationwide.
While the position has no direct people management responsibilities, it requires a high level of experience, autonomy, credibility, and influence to successfully operate in a complex, multi-stakeholder environment.
Level Expectations - Experienced individual contributor operating with a high degree of independence.
- Acts as a subject-matter expert and trusted partner for internal teams and the dealer network.
- Requires minimal supervision and receives general strategic guidance.
- Demonstrates strong business judgment, professional maturity, and accountability for outcomes.
Expertise - Deep knowledge of BDC operations, CRM systems, and digital lead management.
- Strong understanding of automotive customer journey, digital funnels, and dealer marketing execution.
- Broad knowledge of related commercial areas, including sales processes, marketing analytics, and customer experience.
- Serves as a resource and advisor to dealers and internal stakeholders on BDC best practices, CRM usage, and lead follow-up effectiveness.
- Works independently to drive results, prioritizing initiatives and managing multiple workstreams simultaneously.
Complexity - Manages initiatives involving multiple stakeholders, systems, and data sources, requiring coordination without formal authority.
- Analyzes digital performance data, identifies gaps or inconsistencies, and defines corrective actions.
- Uses sound judgment to recommend improvements to processes, reporting, and dealer execution.
- Builds and maintains effective relationships with internal teams and external partners who may require influence and persuasion.
- Communicates clearly and effectively across different audiences, adapting messages to ensure understanding and alignment.
- Actively listens to dealer needs and concerns, addressing them with empathy, professionalism, and solution-oriented thinking.
Scope and Impact - Role impact is national in scope, spanning the entire dealer network.
- Ensures that brand digital investments translate into proper lead handling, CRM compliance, and dealer execution.
- Owns the development, coordination, and delivery of solutions related to BDC performance and digital lead management.
- Work is largely autonomous and reviewed at key milestones.
- Contributes directly to improving lead quality, conversion, operational transparency, and dealer alignment.
- Acts as an informal mentor and reference point for best practices within the network.
Key Responsibilities - Act as the main point of contact between brand digital advertising strategies and the dealer network for BDC-related activities.
- Coordinate and validate the flow, quality, and management of digital leads generated through OEM campaigns and platforms.
- Ensure correct dealer usage of CRM systems, follow-up processes, and lead lifecycle management.
- Analyze BDC and digital lead performance, identifying risks, gaps, and improvement opportunities.
- Prepare and distribute clear, structured, and actionable reports for dealers and internal stakeholders.
- Support the rollout of new campaigns, launches, or digital initiatives, ensuring dealer readiness and understanding.
- Provide consultative guidance to dealers, reinforcing alignment with brand objectives and customer experience standards.
- Facilitate communication, training materials, and alignment sessions as required.
- Support resolution of operational or process-related issues impacting lead handling or customer experience.
- Perform other related duties as assigned.
Qualifications & Experience - Proven experience in BDC operations, CRM management, digital marketing coordination, or related automotive roles.
- Experience working with large dealer networks or indirect sales channels.
- High proficiency in CRM platforms and digital reporting tools.
- Strong analytical, organizational, and communication skills.
- High level of emotional intelligence, empathy, and relationship-building ability.
- Self-motivated, autonomous professional able to manage complexity and ambiguity.
- Availability to travel domestically as required.
What Sets This Role Apart - Strategic, high-visibility role with national impact.
- Strong exposure to digital marketing performance, CRM data, and dealer execution.
- Ideal for a senior professional seeking influence and ownership without formal people management.
- Positioned as a trusted bridge between Brand, Digital, and Dealers.
If you need any reasonable accommodations to continue with the selection process, please let your recruiter know.
Remember to attach your resume when applying for this position.
General Motors is committed to being a workplace that is not only free from unlawful discrimination but also genuinely fosters inclusion and a sense of belonging. We respect and value the individual contributions of every member of our team, including their background, education, gender, race, ethnicity, sexual orientation, gender expression and/or identity, religious background, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion we practice within General Motors.
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel on a regular basis (25-50%) for this role.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
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