DescriptionThe Total Rewards Portal Sr. Analyst will help define, evolve, and operationalize GM's Total Rewards Portal strategy as the digital front door to the employee Total Rewards experience. The role leads strategic portal and communication initiatives from planning through execution and optimization, partnering across Total Rewards, HR, Communications, Legal, Compliance, Technology, Talent Acquisition, and external vendors to increase employee understanding, confidence, and use of GM's Total Rewards offerings.
Key Responsibilities
Total Rewards Portal Strategy and Planning
- Develop and maintain a multi-year Total Rewards Portal strategy and roadmap aligned with GM's Total Rewards philosophy, employee experience priorities, technology capabilities, and business needs.
- Translate Total Rewards strategy and program changes into audience-centered messaging, communication plans, and content that move employees from awareness to understanding and engagement.
- Partner with Total Rewards program owners, Communications, and cross-functional stakeholders to design audience-centered portal journeys for key employee moments, life stages, geographies, roles, and levels of Total Rewards knowledge.
- Help establish communication priorities, key messages, campaign themes, and channel strategies for year-round engagement, including Annual Enrollment and other high-impact moments.
- Ensure Total Rewards portal experience and communications are consistent with GM's brand, employee value proposition, and external employer-brand narrative in partnership with HR, Talent Acquisition, and Communications.
- Identify opportunities to use personalization, segmentation, guided experiences, smart-brevity, visual communication, and behavioral insights to increase portal relevance, adoption, and confidence.
- Represent employee and business needs in portal platform discussions, enhancement prioritization, vendor conversations, and technology planning; maintain a clear view of dependencies, risks, and tradeoffs.
- Ensure the portal serves as the authoritative digital source for Total Rewards information and works as the central experience within an integrated communication ecosystem.
Content Governance, Strategic Delivery, & Project Management
- Lead strategic portal and communication projects from discovery and planning through design, content development, review, launch, measurement, and closeout.
- Build project plans, roadmaps, timelines, milestones, workback schedules, decision points, risk logs, and stakeholder communications for complex, cross-functional initiatives.
- Manage the Total Rewards editorial calendar and coordinate integrated campaigns across portal content, email, push notifications, digital and print materials, toolkits, videos, infographics, and other channels.
- Define and maintain content standards, templates, writing guidance, accessibility requirements, tagging conventions, search optimization practices, and quality controls for content.
- Coordinate with subject matter experts, content owners, Legal, Compliance, HR, Communications, Technology, vendors, and global partners to ensure content is accurate, timely, accessible, inclusive, and aligned.
- Support planning and execution for program changes, Annual Enrollment, regulatory updates, employee education, awareness moments, and other strategic priorities.
- Manage content governance and quality controls, including standardized intake, drafting, editing, review, approval, publishing, archiving, and audit processes.
- Serve as a trusted content and project partner for the Total Rewards portal, helping maintain an intuitive, accurate, accessible, and engaging digital experience.
Insights, Measurement, and Continuous Improvement
- Define and monitor communication and engagement measures, including reach, portal visits, page views, search terms, content interactions, campaign performance, employee feedback, and support call drivers.
- Establish reporting routines and dashboards that provide a clear view of communication effectiveness and Total Rewards engagement trends.
- Gather and synthesize qualitative and quantitative feedback from employees, HR partners, AskHR, portal activity, surveys, focus groups, and other sources.
- Identify patterns, barriers, and opportunities across Total Rewards communications and translate findings into recommendations for content, channel, campaign, and employee-experience improvements.
- Use insights to prioritize work, refine messaging, improve content discoverability, reduce avoidable support inquiries, and demonstrate the value of communication initiatives.
- Maintain an ongoing feedback and learning loop so communication insights inform Total Rewards strategy, program design, and future project planning.
- Stay current on emerging practices in Total Rewards, employee experience, digital content, personalization, analytics, accessibility, and behavioral science.
Key Behaviors and Skills
- Strategic thinker who can connect Total Rewards priorities to employee needs, communication objectives, and measurable outcomes.
- Strong project manager who can lead multiple priorities, manage dependencies, and deliver high-quality work in a complex, matrixed environment.
- Clear and compelling storyteller who can simplify complex or technical information with precision and visual appeal.
- Insight-oriented and comfortable using data, feedback, and employee behavior to inform decisions.
- Highly organized, detail-oriented, and disciplined in managing content workflows, approvals, deadlines, and governance requirements.
- Effective relationship builder who can influence stakeholders and build alignment across functions, levels, and geographies.
- Comfortable operating with autonomy while knowing when to escalate risks, decisions, and competing priorities.
- Adaptable and composed in a fast-paced environment with changing business and employee needs.
- Committed to inclusive, accessible, and employee-centered communication.
- Curious about technology and able to use digital platforms, content management systems, analytics tools, and emerging communication capabilities to improve employee experience.
Required Qualifications
- Bachelor's degree in Human Resources, Marketing, Communications, Marketing, General Business Administration, or related field.
- 5 or more years of experience in Total Rewards, employee experience, HR, communications, digital content, portal operations, product operations, or a related discipline.
- Experience developing and executing digital experience, portal, content, or communication strategies with measurable outcomes.
- Experience managing a digital portal, content management system, intranet, employee platform, or comparable digital experience, including content lifecycle and governance.
- Strong project management, stakeholder engagement, content development, information architecture, and editing skills.
- Experience translating complex information into clear, audience-centered, accessible digital content and journeys.
- Experience using portal or web analytics, search data, feedback, and other insights to prioritize improvements and evaluate impact.
- Demonstrated ability to work effectively in a matrixed organization and collaborate with cross-functional and senior stakeholders.
- Experience using AI-enabled tools to improve content development, search, personalization, or analytics with appropriate governance and human oversight.
Preferred Qualifications
- Experience in Total Rewards, compensation, benefits, employee experience, HR technology, or enterprise digital products.
- Certification or formal training in product management, project management, strategic communications, analytics, user experience, or a related discipline.
- Experience defining portal strategy, information architecture, content models, search optimization, personalization, or digital product roadmaps.
- Experience supporting global or multilingual digital experiences and localization workflows.
- Familiarity with Total Rewards portals, employee engagement platforms, survey tools, service-management platforms, or related digital experiences.
- Knowledge of content governance, accessibility standards, digital writing, smart-brevity principles, usability testing, and behavioral design.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
- The salary range for this role is $88,100 - $140,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join UsWe believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits OverviewFrom day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
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